Your ad looks good. I would switch to a campaign budget instead of an ad set budget. Change the creative. Here is your script: Hey (location) neighbors! This is Dave with (Company name) and we want to help light up your home this holiday season! Get $100 off your first light install, and we will even comeback and take them down for you. Click "Get offer" below and we will be in touch to get you a free estimate.

Yes use different videos like that as b-roll footage in your selfie style video

Hey Chase! Are those all separate campaigns? Or one campaign with multiple creatives?

I have a suspicion that it’s related to lack of budget. Here’s my formula that I personally use: I starts with $30 per day with one creative. For every creative I ad, I increase the budget by at least $10. Because the one video took off quickly, meta is putting most of your budget to that one video. You could try and increase your budget to $75 - $80 and see if that helps. However, meta is always going to push the video that performs better.