I know there’s a lot of fear about what AI is going to do to coaching. But I actually think AI might be one of the best things to happen to great coaches. Because AI is making information almost worthless. Want a framework? Ask AI. Want 10 questions to improve your relationship? Ask AI. Want to understand your attachment style? Ask AI. Want a plan for dealing with procrastination? You can have one in 30 seconds. So if your value as a coach is simply knowing things your client doesn't know, then yes… AI is a problem. But that's not what great coaching is. People don't just want more information. They want transformation. They want someone who can listen to what they're saying and notice what they're NOT saying. Someone who can challenge them when they're avoiding something. Someone who can spot the pattern underneath the problem. Someone who knows when to push, when to stop, and when the entire direction of a coaching session needs to change. And increasingly, I think people are going to crave that human connection. Which is one of the reasons I'm so excited about relationship coaching. Because relationships are messy. They're emotional. They're unpredictable. People know they shouldn't keep having the same argument… but they do. They know they shouldn't still be triggered by something that happened ten years ago… but they are. They know their relationship patterns… but knowing them hasn't changed them. That's where a properly trained relationship coach becomes incredibly valuable. And on Monday 12th October, I'm going to show you how to become one. I'm running a free live masterclass: The Coaches AI Will Struggle to Replace And How to Become One I'll show you how I see AI changing coaching… Why relationship coaching is positioned so differently… How becoming ICF accredited fits into this… The methodology we teach our relationship coaches… And importantly, how we help you get access to real people to practise your coaching with, so you're developing your skills with real-world experience rather than simply completing a course and being sent on your way.

Today is my birthday. 46 years old. 🎂 Which also means I've now been coaching people for 30 years. Yep… I started when I was 16. (I'll let you decide whether that makes me experienced or just slightly mad 😂) But after three decades of coaching, there's one thing I've learned... The coaches who create the biggest transformations aren't necessarily the ones who know the most. They're the ones who know how to get underneath the problem somebody THINKS they have… And find what's really keeping them stuck. Because I've coached people through just about everything over the years. Relationships. Money. Confidence. Business. Procrastination. Fear. Self-sabotage. Trauma and past patterns. The problems might look completely different… But the process of creating a breakthrough is remarkably similar. And that's exactly what I'm teaching LIVE a week from today on Monday 21st September: How To Do A Breakthrough Coaching Session So You Can Charge Between $1,500-$10,000 By Transforming Your Client Regardless Of Their Problem… I'll show you how I structure a breakthrough session. How I uncover what's REALLY going on. How I identify the pattern underneath the problem. And how I coach somebody towards the breakthrough they've been unable to create by themselves. After 30 years, I've made plenty of mistakes and learned a LOT about what actually creates transformation. So, seeing as it's my birthday… I thought I'd share some of it with you. 🎁 👉 REGISTER FOR MONDAY'S LIVE BREAKTHROUGH SESSION HERE See you there. And now I'm off to contemplate how on earth I became 46. 😂 Ed

The uncomfortable truth is that a lot of important decisions don’t become clearer with time alone. Waiting often feels productive because it postpones the risk of making the wrong choice. But sometimes the only thing that changes is that more time passes. There are decisions where waiting is wise, if you’re missing crucial information or acting while overwhelmed. But many life decisions don’t come with certainty. Starting a business, ending a relationship, moving cities, applying for a role, creating something meaningful, but you rarely reach a point where you feel 100% ready. A useful question isn’t: “When will I feel ready?” It’s: “What information am I realistically waiting for that I don’t already have?” If you can’t name it, you may not be waiting for better circumstances. You may be waiting for the fear to disappear. Fear often doesn’t disappear first. It shrinks after you’ve acted. So perhaps the question becomes: If nothing about your circumstances changed over the next six months, would you still wish you’d acted today? If the answer is yes, then this moment may be enough, not because it’s perfect, but because perfection was never the requirement.

The need to be accepted often stops us from being our true selves. Fearing we’ll seem unintelligent or incapable, we try to impress others with our words, knowledge, or achievements instead of being authentic. This fear can also make us stay quiet, avoid asking questions, or shy away from situations where we might not succeed. We end up hiding who we are behind a version of ourselves we think others will admire. The best way to overcome this is to choose authenticity. Speak honestly, ask questions and accept that you won’t always have the right answers. Most people value sincerity far more than perfection and being yourself earns genuine respect.

True joy and happiness come from embracing imperfection, staying playful and allowing life to unfold spontaneously. They come from giving yourself permission to make mistakes, to stumble now and then and to recognise that creativity often grows from those very moments of imperfection.