Parker & Sons is one of the biggest home service companies in Arizona. They do over $220M a year, and their main Phoenix Google Business Profile has 34,220 reviews. Noah Igler, one of my mentors, did a test: He pulled every public review on that profile from the last 30 days. They got 11. (Google doesn't only look at how many reviews you have, but how RECENT!) The newest one was from September 21. Their Tucson profile has about a sixth of the reviews, and it got 116 in the same 30 days. The public data doesn't show why Phoenix slowed down, so we won't guess. He ran a scan for "ac repair near me" across Phoenix: - #1 on 4% of the grid - Top 5 on 6% - Outside the top 20 on 78% - Average rank of 18.7 They only show up strong in a small circle around their office near Sky Harbor. Across the rest of the metro, companies with a fraction of their reviews rank ahead of them. Why 34,000 reviews can't carry a whole metro... A Google Business Profile ranks in a circle a few miles around its address. Inside that circle, a big review count helps. Outside it, the company closer to the searcher wins, even with way fewer reviews. Google also looks at how many reviews are coming in right now. That's why we rank review velocity ahead of total count. Some of the businesses we work with have about an eighth of Parker's reviews and get 10 to 15 times more new ones every month. Here's the review system to install: 1. Track new reviews per profile, every week. Set each profile's target from completed jobs. Make sure to turn 20 to 30% of finished jobs into reviews. 2. Have the tech ask in person before leaving, with a QR code card in hand. About 75% of the reviews our home service companies get come from that one moment. Point the customer toward the service and the town: "If you have 30 seconds, a quick review about the AC repair we did today in Tempe would really help us out." 3. Follow up with everyone who says they'll do it later. They get a text 12 hours after the job and an email the next day. After 48 hours, they go on a call list the office works through every Friday. Pay techs and CSRs per review, and give each group its own leaderboard.

The missed-call conversation here is familiar territory from my years in contracting. While I’m learning AI and sales, I’m interested in what makes the eventual callback easier for the person doing it. A phone number alone doesn’t tell you why the customer called. What would you want at the top of a callback note: the requested work, the location, the customer’s preferred time, or the main question they need answered? I’d like to understand what’s useful before adding more fields to a system.

Watch and learn how you can build these websites to generate your own leads. (or have us build them for you) Imagine having 6-8 of these websites in your area, targeting 40-60 towns/cities... it works! This type of website usually takes 3-5 weeks to start generating jobs for a contractor or local service business. Once the phone calls are coming in, we simply transfer the phone # to the contractor. Here's the website we built: https://foundationrepairmurfreesboro.net (you CAN build these too!) I made this video because someone asked me to show him how to use GHL to build these sites... if I'm not talking as much, I can get it down to 45 minutes, from start to finish... I learned to build the site this way in another community... they provide the website planner I use in this video. It's brilliant: https://aisprinkled.com/rankandrent Here are the steps I took in the video, more or less... -Do research to determine your areas and services -Buy the domain -Use the basic site builder to generate the JSON to give to AI Studio -Create a sub acct in GHL -Go to AI Studio, paste the JSON & tell AI Studio not to build the site yet -In an additional input (due to char. limits) paste additional instructions -Tell AI Studio to build the site -While building, in GHL buy a phone #, create a form, voice AI prompt, "deploy" the phone number & connect it to the AI voice agent -After built, give AI Studio tweaks & changes, add the ph. #, and the form code -When complete, ask AI Studio to build a text knowledgebase - copy it -Create a new knowledgebase in GHL (rich text) / paste the info from above -Connect the domain, change the DNS in registrar -Check the site for canonical, sitemap, robots, etc.. (use "Detailed" App) -Ask AI Studio for all of the url's and add them to the free indexer -Test phone #, voice AI, form notifications, etc Enjoy!

You may or may not be aware that I run 2 groups... this one for contractors, where I post ideas to help them market their businesses on their own, and another group for marketers, marketing agency owners, (I opened my agency in 2012) or anyone doing digital marketing. I am hosting a live call tomorrow in the marketing group... so if you want me to answer any questions or help you in any way, join that group as well! It's at https://www.skool.com/ai-sprinkled-4654/about . You can join live and ask, or post a question and I'll answer it so you can listen to the replay! It's the home of the $175 agency! :)

Came across an HP troubleshooting manual and decided it needed a choir. Every lyric is a real line from the manual. Paper jam. Remove any jammed paper. PC LOAD LETTER. Even the amen. Is it sacred? No. Is it stuck in my head? Unfortunately. Still taking requests. Weirdest manual or instruction sheet in the comments and I'll see what I can do with it.