Little flip for your content today 🌱 Most posts are written for this week. They're news. By Friday they're gone. The posts that keep working are written for someone searching in March. "How to plan a week of school lunches in 20 minutes" gets typed into Google every week of the year. "My crazy Monday" does not 😂 Before you write your next post, blog or caption, ask: Would someone type this question into a search bar six months from now? If yes, write it like the answer. A title that matches the question. The answer near the top. One example from real life. If no, post it anyway. Just don't let it be your only kind of post. What's one question in your niche people will still be asking next year? 👇 How to write posts that still get read a year from now is the long version, right here