What will you do if you love a brand vision and you apply for that role, some how you got rejected because they felt you had no result ot proof of work.

I've been trying to grow a product based WhatsApp community for almost three months but we are stuck. I've done social media outreach strategy etc. We currently don't have the money to do an ad, I just want to put that in context. So i need suggestions.

I'm Kaustubh, and this is actually my second introduction in this community. Apparently, one introduction wasn't enough. 😄 I've been building online communities for nearly 20 years. Over that time, I've built some very large communities from scratch and used pretty much every popular community platform I could get my hands on. ...and somewhere along the way, I got frustrated. So I made a list of everything that annoyed me about community platforms... and started building my own. That prototype eventually became Jatra Community Platform, which I launched in 2024. Unlike Skool or Circle, Jatra is built specifically for business communities. The idea is simple: a community shouldn't just engage existing customers. It should also help acquire customers! So we've put a lot of work into SEO and AEO, making community content discoverable through Google and AI platforms. Once people arrive, you're not limited to discussion threads (my biggest frustration!). You can run discussions, chats, chat rooms, articles, events, jobs, a shop, feedback, and more inside the same community. No plugins required! You don't have to use everything. In fact, you probably shouldn't. Having different formats gives community builders a lot more ways to create useful reasons for people to come back. Just about two days ago, we launched Jatra AI. It keeps an eye on the community 24/7, helping with the boring monitoring work so community managers can spend more time doing the part AI is still pretty bad at: building actual human relationships. Thanks to @Jakub Pacanda for reminding me about this lovely community. Looking forward to meeting more community people here, exchanging notes, stealing good ideas responsibly, and learning from everyone. 🙂

During our first live session of “THE PULSE”, Jakub explained the idea behind the CommunityIndustry community and our current game plan for taking it to another level in a relatively short period of time. He was also showing you our platform Tapdust, which is another tool for compressing time, getting rapid access to information from your own portfolio, and understanding what is currently going on there. You don’t necessarily need to watch the full recording. Your time is limited, I get it, and 94 minutes is quite a lot. Instead, I recommend watching the first 30 minutes, mainly to get familiar with Jakub himself :) and his mission here. During the call, Jakub asked me if I could answer three questions. The first question focused on what caught my attention that week. The second was about what I was currently working on, and the third was about the current members of our community. Who gave me some value, caught my attention, etc. For the third question, I mentioned Mason's post. I was able to connect with him in the comment section and give him a few tips on how to get more members into his own Claude Code community. There’s no need to go deeper into my answers here because you can hear them in the recording. What really mattered to me was the first question and Jakub’s advice. I was working on LEVEL 1 in Community Investment Mastery, especially on improving my empathy. I see empathy as a solid foundation for building relationships that last more than two years and also for connecting individuals with each other. I strongly believe in the power of education. That means I love self-improvement, personal growth, and constantly learning new things. For me, it’s not just about reading a book and saying, “Yeah, that was a really great book.” And then what? What’s the next step? I like expanding my horizontal knowledge so I can build strong context and understand as much as possible across different areas. But when I find something I genuinely want to become an expert in, then obviously I’ll go much deeper.

Starting tomorrow, we’re launching a new weekly live session for our tribe. Every Sunday at 7 PM CET, we’ll go through our community feed and discuss the most interesting posts, ideas and conversations live. Then we’ll zoom out and look at what’s happening beyond our community. Interesting signals, people, projects, trends and developments worth paying attention to. Finally, we’ll go through the latest opportunities on Tapdust.com, our private community marketplace. The official part is 30 minutes, but we may stay longer depending on the mood. I’ll start even if nobody joins. Each session will be recorded and the folder for recordings is already available in Classroom → Industry Knowledge, so you can come back to any session whenever it suits you. The sessions are also already in our community calendar. Feel free to save them to your own calendars. The upcoming session is also shown in the feed, and when the time comes, you can join directly from the main feed with just a few clicks (see the third image). Joining live has one big advantage, though. You can bring your own signals to the table. Share what’s happening in your community, talk about a project you’re working on, highlight something interesting you’ve discovered, or simply ask our tribe for help. No slides. No prepared presentations. Just the things worth talking about right now. Community feed. Industry signals. Tapdust opportunities. See you in The Pulse.