Hey everyone, My PPL revenue just crossed $1,000 this morning. (image attached for proof/transparency). Now that's not a huge number and I'm not posting it like one. I'm posting it because of the TRAJECTORY & STORY of it. First a bit of a "back story". I'm not sure you know this, but on March 27, I built a domain LIVE on a call that ranked #2 in less than 24 hours. It was in the water damage niche in a city of 3 million people. Very cool. At the time I was not a fan of the Pay Per Lead model, as I had failed at it in the past and ultimately preferred the direct to buyer model. The owner of a PPL network happened to be on that call and said I'll pay you up to $500 per qualified lead from that site. Oh wow...ok... Because it was the owner of the network, I got to be honest with him about the reasons I don't love the PPL model and together we decided that I would give it another shot. He would help steer me in a better direction given what he knows. So 10 days into April, I began my quest to master PPL. I said I would NOT teach anything until I was earning $1000/mo, but ultimately decided to start teaching right away because the "FAILURES" are just important as the successes. So I opened up "Done With You 2.0" in my private community to teach how I approach the PPL model with live builds, and fully transparent reporting on everything. Now, here's what that journey has looked like up to today August 24 month by month: - April: $201.50 (first call came in April 10, so that's about 20 days, not a full month) - May: $63.00 - June: $66.95 - July: $237.75 - August: $455.03. 24 days in and not finished yet: <- almost halfway to my orginal $1k/mo goal. May & June appear like a flat stretch. Two months, $129.95 between them. But those were 2 very important months where I was TESTING different conversion strategies (all covered in my Private DLA Skool Community). Some of those tests helped improve July. I also built and added a few more sites with our upcoming HTML Site Builder called Xagio Studio.