𝘏𝘦 𝘴𝘩𝘰𝘸𝘦𝘥 𝘶𝘱 𝘢𝘵 𝘳𝘪𝘯𝘨𝘴𝘪𝘥𝘦. 𝘓𝘪𝘷𝘦. 𝘐𝘯 𝘱𝘦𝘳𝘴𝘰𝘯. In 2019, Arnold Schwarzenegger stood ringside and watched one of our shows. Let me back up. I was gone from wrestling for thirteen years. Not retired — gone. Injuries, family, the math stopped working. I walked away from the only thing I'd ever truly loved. In 2015, I came back. Not as a talent waiting to get booked. As a promoter. I launched New Ohio Wrestling and decided we were going to take a wrestling show to the Arnold Sports Festival. One of the biggest fitness expos in the world. We did it once. Then twice. Then three times. And in 2019, Arnold Schwarzenegger showed up at ringside. A guy who spent thirteen years away from wrestling, who had to rebuild from nothing, looking out at Arnold standing ringside. Here's the point I want you to catch: That didn't happen because I got better at taking bumps. It happened because I started thinking like a business — not just a wrestler. That's what I mean when I talk about Reach, Reputation, and Revenue. It's the foundation of everything I teach inside Pro Wrestling Skool, and it starts in the book. If you want to build something that lasts, you need the framework first. Get the book on Amazon → https://www.amazon.com/dp/0983067732 — Donnie P.S. The Pro Wrestling Skool paid membership is coming soon. When it opens, Founders get a special rate. The book is your first step into that world.

𝟭. 𝗧𝗵𝗲 𝗙𝗮𝘀𝘁 𝗔𝗻𝘀𝘄𝗲𝗿 You can work on the skills that help a crowd notice you and feel something: your face, body language, timing, focus, and belief in your character. People start with different strengths. Practice and feedback can help you find a stronger way to perform, but no drill can promise that every crowd will connect with you. Start by breaking the work into small parts. Film a practice take, choose one thing to improve, and try it again. You do not have to become the loudest person in the room to have presence. 𝟮. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 Fans need time and clear signals to follow what you feel. If your character is angry, proud, scared, or ready to fight, can the crowd see it? Your moves are part of the story. So are your entrance, your reaction to an opponent, and the look on your face after a close call. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘙𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯: giving people a clear sense of who you are. Strong presence can help fans remember your work. It can also help a promoter see how your character fits a show. It does not replace safe work, good training, or being reliable. 𝟯. 𝗪𝗵𝗮𝘁 𝗠𝗼𝘀𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗚𝗲𝘁 𝗪𝗿𝗼𝗻𝗴 Some wrestlers decide too soon that they are "just not a charisma person." That label can stop them from practicing skills they could improve. Others think charisma means shouting, moving faster, or copying a famous wrestler's walk. Those choices may not fit their character or help the crowd understand the moment. Look for a clear problem you can work on. Are you looking past the camera? Are you rushing an important line? Does your face show the feeling you meant to show? A quiet person may use calm focus well. A high-energy person may need better pauses. Your job is to find choices that fit you and test how they come across. 𝟰. 𝗧𝗵𝗲 𝗙𝗼𝘂𝗿 𝗣𝗮𝗿𝘁𝘀 𝘁𝗼 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘗𝘳𝘦𝘴𝘦𝘯𝘤𝘦: How you stand, move, and hold a moment. Your posture should fit the character and situation. Notice movements that happen from habit rather than choice. 𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯: How you include the crowd or camera. Give your focus a clear target. Notice the audience response instead of acting as if nobody is there.

𝟭. 𝗧𝗵𝗲 𝗙𝗮𝘀𝘁 𝗔𝗻𝘀𝘄𝗲𝗿 Start with three questions: Who are you? What do you want? Why should the crowd care? Then build a simple map: a hook, one main message, and a strong closing line. Use your character's voice. Say the words out loud and film yourself until they sound like a person talking. Give each promo one main job. You might challenge an opponent, build a match, or show fans who you are. Choose the point you want them to remember, then make every line help that point. 𝟮. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 A match shows people what you can do. A promo gives them a reason to care about what happens next. If fans know what your character wants, they can cheer for you to get it or boo because they want you to fail. Either way, they have a reason to watch. 𝘛𝘩𝘢𝘵 𝘪𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘙𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯: helping fans understand and remember you. A clear promo also shows a promoter how you could help tell a story. It does not promise a booking or a ticket sale, but it gives them another part of your work to judge. 𝟯. 𝗪𝗵𝗮𝘁 𝗠𝗼𝘀𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗚𝗲𝘁 𝗪𝗿𝗼𝗻𝗴 A common problem is writing a promo like a school report. Every sentence looks fine on paper, but saying it out loud feels stiff. Another problem is packing too much into one speech. You mention your training, your rival, the title, the crowd, and three old matches. Now the main point is hard to find. Memorizing every word can also make practice harder. If you forget one line, you may feel lost. Learn your key points and the order they belong in. Keep required names, dates, and story details right, but allow your own words to connect them. 𝟰. 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗪𝗮𝘆 𝘁𝗼 𝗧𝗵𝗶𝗻𝗸 𝗔𝗯𝗼𝘂𝘁 𝗜𝘁 Your promo has three parts: 𝘛𝘩𝘦 𝘩𝘰𝘰𝘬: Give people a reason to listen right away. Try a bold claim, a direct challenge, or a question tied to the match. 𝘛𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦: Explain what you want and why it matters. Keep this tied to who your character is. A proud champion and a hungry newcomer may want the same belt for different reasons. 𝘛𝘩𝘦 𝘧𝘪𝘯𝘪𝘴𝘩𝘦𝘳 𝘭𝘪𝘯𝘦: End with a clear thought that fits the point you made. You can write this line first, then build toward it.

𝘐 𝘴𝘢𝘪𝘥 𝘐 𝘸𝘢𝘴𝘯'𝘵 𝘳𝘦𝘢𝘥𝘺. 𝘛𝘩𝘦𝘺 𝘢𝘴𝘬𝘦𝘥 𝘮𝘦 𝘸𝘩𝘺 𝘯𝘰𝘵. I was in the back of a car on the way to dinner in Boise, Idaho. I was at the Rare Brand Workshop that was being hosted by Stephen Larson and Marley Jaxx. Susan Leonardson and Andrea Peer were in the car with me. Two people who had just finished writing their own first book. They asked me when I was going to write mine. I gave them the same answer I'd been giving myself for years. I'm not ready. I don't have the big success story yet. I need to accomplish more before I have the right to put something out. They looked at me and said something I wasn't expecting. You don't need to be a massive success first. Start now and let people come on the journey with you. That was it. That conversation — while I sat in the back of a car, on the way to dinner — is where the Pro Wrestling Laws of Success was born. Not in a studio. Not after some big win. In a car, with two friends, on the way to eat. Here's what I know now that I didn't know then: the wrestlers who need this information the most are the ones waiting for someone else to figure it out first. They're waiting for permission. Waiting until they feel ready. You're more ready than you think. The book is out. It's real. It's on Amazon right now. Start here → https://www.amazon.com/dp/0983067732 — Donnie P.S. If you're sitting on your own idea right now telling yourself you're not ready — you just read my origin story. You know how that excuse ends.

𝗧𝗵𝗲 𝗙𝗮𝘀𝘁 𝗔𝗻𝘀𝘄𝗲𝗿 Choose a wrestling name that fits your character, is easy to say, and is easy to spell after someone hears it. Test it in a chant, on a poster, and in a search bar before you announce it. Check wrestling history, similar names, social handles, and domain names too. A free username or web address does not mean the name is legally clear to use. Take time with the choice. Your name will help fans find your matches, remember you after a show, and tell a friend who they should watch. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 Your name goes on posters, match graphics, merch, and booking messages. It becomes part of your reputation. A useful name gives the crowd a clue about your character. It also helps people pass your name along without a long spelling lesson. Changing it later can mean new graphics, new handles, and helping old fans find you again. You do not need to find a perfect name in one night. You need a name that can do its job as you build the character behind it. 𝗪𝗵𝗮𝘁 𝗪𝗿𝗲𝘀𝘁𝗹𝗲𝗿𝘀 𝗚𝗲𝘁 𝗪𝗿𝗼𝗻𝗴 A name can sound great in your head and still be hard for an announcer to say. It can look good in a logo and still be hard for a fan to type. Test it with people who have not heard your whole character story. Say it once, then ask them to repeat it and write it down. If they struggle, find out why. Is the spelling unusual? Are the words too close to another wrestler's name? Is the full name too long for the chant you want? 𝗧𝗵𝗲 𝗙𝗼𝘂𝗿 𝗝𝗼𝗯𝘀 𝗼𝗳 𝗮 𝗪𝗿𝗲𝘀𝘁𝗹𝗶𝗻𝗴 𝗡𝗮𝗺𝗲 1. 𝘛𝘦𝘭𝘭 𝘵𝘩𝘦 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳 The name should hint at your WHO. A cold technician, a proud show-off, and a hard-working brawler may call for different sounds and word choices. 2. 𝘞𝘰𝘳𝘬 𝘪𝘯 𝘢 𝘤𝘳𝘰𝘸𝘥'𝘴 𝘮𝘰𝘶𝘵𝘩 Try a short name first. One to four syllables is a useful starting point for practice, not a hard rule. Say it in a “Let's go” chant. Hear where people naturally put the beat. 3. 𝘞𝘰𝘳𝘬 𝘰𝘯 𝘢 𝘱𝘰𝘴𝘵𝘦𝘳 Try it in a simple match graphic. Can someone read it quickly? Can it stay large enough to see without taking over the whole design?