A couple years ago I started an Instagram channel (fat.is.fuel) around the carnivore lifestyle after losing ~80 lbs in a year. The first month took discipline and it worked. Then I started gaining weight back, because I didn't understand the principle underneath the diet. I was treating it as a meat diet. It's not. It's a fat-first diet that balances your hormones by controlling insulin. Once that clicked, I boiled it down to one line: "Control insulin, control your metabolic health." That line built the following. I taught the approach as the Dietary Fat Method and helped a lot of people get results. I bring it up because ICM runs on the same kind of line: "Control context, control your output." Same structure — one controllable variable upstream of everything people are actually chasing. I'm jumping back in with a new channel, mostly talking head and stop motion, built on what I'm learning here and used as a lead-gen tool rather than the product itself. Curious who else here is using social media to build the business, or is thinking about it. Has anyone taken the leap?

An excerpt from last week's VIP that I felt was important to share with everyone! How to get your first check/increase customers and bring in cash from the FOUNDATION of business.

https://appsumo.com/products/rhino/?utm_source=sendfox&utm_medium=email&utm_campaign=okay-i-built-a-free-voice-dictation-tool Not affiliated with the product or AppSummo

I have been building a calendar in Claude Code and forgot to tell Claude.ai where we were in the build when I asked a question going into stage 4! Fenny!

🎟️ PRIZE: FREE SEAT IN THE LYCEUM 🎟️ ($4,750 Seat) Pick your cohort. Technical, Business, or Creator. Your call. 📋 THE CHALLENGE This is a weird one, and you may feel lost at first. But it's up to you to make a map for those who come after and if there is no map, you must get lost to make one. Build a folder-based cartographer that can walk a body of work and leave a map a later reader can wander and show what that map is. The later reader is often an AI. Sometimes it is a new person. Same map. Same job. Not why it failed. Not how to fix it. Not a tour of how the week goes. What the nouns are. How they move. What else moves if you touch one. What is live, what is leftover, and what is a ghost with a name and no wiring. This week's deliverable is one cartographer folder someone can drop into a Claude project, point at a real body of work, and get back a map a cold reader can enter without reading the whole thing. 🎯 PICK YOUR TERRITORY Pick a body of work you have actually been inside. Something a new person or a cold model would get lost in. Something someone will change, not something you will only describe. A few sparks: 💻 A repo you own. Even a small one. The map is for the next developer, or the next session, that has never seen it. 📂 A client delivery folder a VA or a contractor has to inherit next month. 🧩 A Make, GHL, or n8n pack someone else will edit without you on the call. 📒 An Obsidian or Notion vault a collaborator has to add to without breaking the spine. 🧾 The live records behind how a job gets quoted, approved, and invoiced in your shop. The files. The objects. Not the story of a bad month. 🎓 A course or L&D library someone will update after you. 🏭 The asset and work-order objects in a plant system you actually touch. The more specific, the better. Maps how our business works is too broad. Maps the five objects a new hire has to understand before they touch the invoicing folder is right. 🧠 WHAT YOU ARE ACTUALLY LEARNING ICM has six forms. You have been living in the first ones. Pipeline. Coach. Editor. Diagnostician.