Welcome. This room is for people who run Meta ads. That's the only filter. To kick it off, here's what I'm seeing across accounts this month: 🔥 Ugly beats polished. A raw screenshot of a real customer message is outperforming designed testimonial cards almost everywhere I look. ⚡ Frame one is doing more work than the whole ad. Meta pulls the still from it, and most people let it land on a blur. Design it deliberately. 📉 Three-hour data is noise. I've watched more winners killed by impatience this quarter than by bad creative. Now your turn. Two questions, answer either: 1. What's your best-performing creative format right now? Static, UGC, screenshot, talking head, before/after, whatever it is. 2. What's the one thing you'd tell someone starting on Meta today? One line is fine. I'll reply to everyone. If you're new here, drop a comment with what you sell and what you spend a month. That's all the intro anyone needs. 👇