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Google Ads eCom Lab

1.4k members • Free

2 contributions to Google Ads eCom Lab
Q4 prep
What is everyone doing to get ready for Q4 and BFCM specifically? This is my first one so I'm stoked
introduction
What’s up everyone, Enrique here! I’m an eCommerce operator currently building and scaling multiple DTC brands across a few different niches. Most of my experience has been on the full-stack side of eCommerce: product research, offer creation, Shopify/CRO, creative strategy, Meta Ads, Google Shopping, email, fulfillment, and the day-to-day operations that come with actually running the brands. Google Ads has become a much bigger focus for me recently, especially Shopping and Performance Max. I’ve had some solid results so far, but I joined because I want to get much deeper into the platform; better campaign structure, feed optimization, bidding strategy, scaling, attribution, and understanding what’s actually happening under the hood instead of just relying on surface-level metrics like most operators.. I’m currently working on a newer apparel brand that I’m actively building out and scaling, so I should have plenty of real account data and situations to bring into the community. Looking forward to learning from everyone here, contributing wherever I can, and getting significantly better at Google Ads!
1-2 of 2
Enrique Murillo
2
14 points to level up
@enrique-murillo-1654
eCom Operator. Boxer.

Active 3h ago
Joined Sep 1, 2026
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