If you’re competing in a crowded niche with 10 relevant posters against a shop with 100, the larger shop has a major advantage in search coverage: more listings means more opportunities to match different queries, long-tail terms and shopper intent. But Etsy doesn’t simply rank the shop with more products higher. Relevance, engagement/conversion, listing quality, customer service and other signals matter too. I’d also be careful with the idea that Etsy rewards a shop for sticking to one niche. A focused niche can make your branding and catalogue more coherent, but Etsy ranks listings, not simply “niche authority” in the way Google might treat topical relevance. So I’d think of it as: build enough relevant inventory to give yourself search coverage, then build sales, reviews and engagement to establish credibility. Quantity gets you more opportunities; quality and performance determine what you do with them. And Google matters too. Good titles, descriptions and genuinely useful content can help with Google visibility and AI-generated results, but I wouldn’t treat AEO as a completely separate optimisation game. Ultimately, make what you enjoy just understand that Etsy is still a search engine. Great artwork nobody discovers isn’t much use commercially.