Today's Strategist's Workshop replay is up, and I shared WAY more than I originally planned. This wasn't a hypothetical lesson about audience research. I opened the real research behind XKINI. I showed you the original assumptions, the actual audience intelligence, what changed when the data challenged those assumptions, and how I start turning raw information into something useful enough to make real business decisions. I even showed the actual exported data. And that's the important part. Getting the data isn't the hard part. Knowing what questions to ask once you have it is where the work begins. If you're a Premium member, this is one I'd watch with something to take notes on. I deliberately opened up part of the Gogo research process that I normally keep behind the curtain. And we're only halfway through. Next week, Part 2. We take what we now know about the audience and start asking: What are these people actually searching for? That's when we open the next part of my research stack. The S2E14 replay is ready now inside The Strategist's Workshop classroom. #TheStrategistsWorkshop #TheFoundationFactor #BeforeYouBuildIt #AudienceIntelligence #GogoMarketing

Well... today's Strategist's Workshop went somewhere I wasn't entirely planning to take it. The idea was simple: show you how strategy becomes an actual website. Then I started screen sharing. And talking. And showing you things. Before long, I realized I was revealing quite a bit of how I work behind the scenes. How I think through a real build. How I structure things. The technology I'm using. Why certain decisions were made. And some of the processes I normally keep much closer to the vest. Oops. If you were ever going to watch one Workshop replay, Season 2 Episode 13 might very well be the one. Except... The previous episodes are what make this one make sense. We've spent weeks talking about goals, audience, offers, research, assumptions, Premortems, technology choices and foundations. Today you got to see what happens when all of that thinking finally reaches the screen. Now You Can Build the Website. The replay is available for Premium members inside The Strategist's Workshop classroom. And yes, I left the secrets in. 😏

We’ve spent a lot of time in The Strategist’s Workshop talking about what happens before you build. Goals. Audience. Offer. Research. Positioning. Technology. Tuesday, we’re finally building the website. I’m going to pull up a real e-commerce site I’m actively developing and walk you through how I turn strategy into an actual page. And I’m going to give you five questions you can use to evaluate your own homepage while we do it. We’ll also talk about AI, WordPress, ecommerce, search, and this increasingly popular idea that “nobody goes to websites anymore.” Yeah… we’re going to talk about that. 😏 The Strategist’s Workshop Season 2, Episode 13: Now You Can Build the Website 📅 Tuesday ⏰ 1 PM Pacific 🎟️ Live and free inside The Foundation Factor Bring your questions. This one is going to be very hands-on.

Apparently WordPress is old. Shopify is better. Lovable is better. Claude is better than ChatGPT. This tool is dead. That tool is the future. Okay. I've been building websites since before Google was Google, and I've used WordPress since 2003. I've worked with Shopify and WooCommerce. Divi. Yoast and Rank Math. Stripe, PayPal, Authorize, and a host of others. I've watched a lot of platforms become the next big thing. So when someone tells me one tool is simply better, I have a question: Better for what? That's what we're tackling in Season 2, Episode 12 of The Strategist's Workshop: Stop Chasing the Stack. I'll show you the simple framework I use when evaluating technology: Need → Reliability → Scale And we're going to look at something AI really is changing: the economics of building versus buying software. Sometimes that $300-a-month solution is worth every penny. Sometimes you're paying for 150 features when your business needs 12. AI-assisted development is beginning to change what we can realistically build and own ourselves. The point isn't to defend old technology or chase new technology. The business requirement chooses the tool. The tool doesn't choose the business requirement. The replay is available now inside The Strategist's Workshop classroom. #TheStrategistsWorkshop #TheFoundationFactor #BeforeYouBuildIt #BuildGrowOwn #GogoMarketing

Today is our monthly Chamber of Commerce gathering. If you're not a member of your local chamber, it's a great place to meet fellow business owners and entrepreneurs. I'm taking one of my clients as a guest. I'll take you, too, but you have to be my client first. 😆 See you at 2pm. Only an hour. Cheers!