As we head into the new month, I feel almost obliged to put together and post these two videos below. In January, we spoke to 20+ agency owners - all doing more than $50k/m I can count on one hand how many of them knew their LTV (how much a client is worth) and their Churn (how many of your clients leave every month) So I decided to put together two videos; 1. 5-Minute video showing you how to calculate churn https://youtu.be/zzut4A3je74?si=FHkZChsZmWvhgUVX 2. 7-minute video showing you how to calculate LTV https://youtu.be/UNFYw5IOUUY?si=03g4FIiHELZ9f_3k It literally takes 12 minutes for you to calculate and start tracking these numbers in your agency Everyone in this group has no excuses - we all should know and track these numbers on a regular basis to make sure the agency is on the right track! PS I've got tracker templates for each of these within the classroom - 100% free as always, make the most of them!