I saw this post from Brock Johnson, and it visually explained something I’ve been trying to say for years. Most people don’t actually know what “high-quality” content looks like yet. So when they try to make “high-production” content, it often ends up feeling cheesy, over-edited, or like they’re trying way too hard. That’s why I make...and usually recommend starting with low-production content. Especially in the beginning. Unless you’re unusually talented at editing, storytelling, cinematography, etc. and can make something that genuinely stands out, adding more production doesn’t automatically make the content better. And most of us, myself included, aren’t there yet. I’ve also seen the same thing happen over and over again with other creators: You spend 6 hours editing one video. Transitions. B-roll. Graphics. Music. Captions. You post it… Absolutely flops. Then the next day you pull out your phone, film a 30-second video in 5 minutes, post it with almost no editing… And that’s the one that blows up. Production quality and content quality are not the same thing. Do you agree?

I'm not big on batch recording content myself, but I do batch my video ideas. I usually plan out my weekly videos and write my bulletpoints and hooks out for the week. Sunday is the day I do that. Does anybody else do something similar?

Come share your spiciest hot takes! We are live!

We are LIVE with @Heston Roberts from Manychat Skool talking about how to use Manychat and instagram to make money for your Skool. Come in and drop your questions.

Come hang out with us live as we talk about the best way to get a Clover emoji in 30 days.