At our peak we had about 450 clients and a client-facing team of 3. The whole company was around 16 people. People hear that and assume we had genius account managers. We had good ones, but that's not why it worked. It worked cuz there was almost nothing to manage. No monthly report to build. No strategy call to sit through. No retainer to justify every 30 days. Clients put money in a wallet, leads showed up, and if a lead was truly bad they returned it under a clear policy. About 15% come back and that's just part of the math. When a retainer agency starts feeling stretched, the first move is usually hiring another account manager. Sometimes that's right. But a lot of the time the work is coming from the offer, not the clients. Every custom thing you promise on the sales call is a meeting somebody has to run later. I'm not saying burn your retainers. Kyle's old agency ran about 20 clients with the same headcount we had for 450, and he sold it. It just had a different ceiling. What's the one deliverable you promise every client that eats the most of your team's week?

When we let buyers bid on leads instead of paying a set price, I figured the cap was a formality. Minimum bid was $200, you went up in $50 steps, and we capped it at $1,000 cuz nobody was going to pay that for one lead. In some counties buyers hit the cap. We didn't get smarter about pricing. We just stopped telling the buyer what the lead was worth and let the ones who knew their own numbers tell us. It was second-price too, so the winner paid based on the next highest bid, not their own max. That took the games out of it. People bid what a lead was actually worth to them. Most agencies price off what they think the client will tolerate. The client who knows his close rate and his average job will usually pay more than you'd ever have the nerve to ask. How are you setting your price right now, off your costs or off what one customer is worth to the client?

HOW I BOOKED 53 meetings this month without cold calls and ads. ATTENTION AGENCY OWNERS my team and I hired a developer from Serbia He spent the last 5 month making a tool for us that lets us send 1000's facebook DMs withing a few minute kinda like mass email but for facebook DMs if you feel this tool will make your life easier comment 'EASY' and we'll share it with you for FREE