Idea/Product/Service → Landing Page → Ads → (back to) Idea/Product What the arrows in between mean: - Thesis (Idea → Landing Page): Your one-sentence claim: who it’s for + what outcome + why you - Tracking (Landing Page → Ads): Meta Pixel + Conversions API (CAPI) (quick setup via adsgateway.io) so you can securely attribute results to each ad/angle - Outcome (Ads → Idea): The signal that updates the thesis: CTR, landing-page conversion rate, cost per lead, and what messaging actually pulled Landing pages can be built with any AI builder. It is much faster vs manual building. Lovable does an incredible job to be honest.. Ads can run anywhere, but Meta is usually the fastest feedback loop.