Product Targeting, when done right, is one of the best opportunities within Amazon Sponsored Ads, often outperforming keyword targeting for high-intent, competitive audiences. Here’s why Product Targeting is so powerful: 1. Lower CPC than search placements, making it a cost-effective alternative. 2. Highly Relevant Targeting: Reach users who’ve searched for your category and clicked on competitor products. 3. Enhanced Page Protection: Keep your product page competitive and fend off similar products. 4. Micro-Targeting Options: Target ASINs with lower prices, reviews, and competitor ratings for strategic positioning. 5. ASIN Expanded Targeting: Access more competitor ASINs for expanded reach.