Once you've picked your online business we want to make sure it’s actually worth building. Most people skip this step. That’s why they end up wasting months creating something nobody asked for. Not happening here. Here’s the simple validation process I teach all my clients. No funnels. No landing pages. No tech and absolutely NO overthinking. We get real data from real people. STEP 1 - Get your idea into one simple sentence If you can’t say your idea clearly, nobody else can either. Use this: “I help [specific person] fix [specific problem].” Example: “I help tired moms simplify dinner with 10-minute meal systems.” Keep it boringly clear. STEP 2 - Talk to real humans (yes… actual conversations) You’re not pitching. You're not selling. You're checking for demand. Send this message to 10–20 people who either ARE your niche or know someone who is: “Hey! I’m working on something to help people who struggle with ____. Is that something you deal with? Or know someone who does?” That’s it. Light. Easy. Human. STEP 3 - Ask these 4 questions Let them talk. Let them use their own words. This is where you discover everything. Here are the only questions you need: 1. Do you struggle with this? 2. How big of a problem is this for you? 3. What have you already tried that didn’t work? 4. If someone gave you a simple step-by-step to fix it, would you want it? If they say yes, and they clearly feel the pain…that’s validation. STEP 4 - Look for 3-5 “YES” responses That’s all you need. If 3–5 people: - confirm the problem - talk about it in detail - want a solution The idea is valid and you can move forward. You don’t need 100 calls. You don’t need surveys. You don’t need a website. You don’t need perfection. You just need signal. STEP 5 - Move to the outline stage Once your idea is validated, you’re ready for two things: - Creating a simple outline - Building your first version (PDF, guide, mini-training, whatever fits your skills)

One of the biggest mistakes I made early on was building things nobody asked for. Full courses. Lead magnets. Digital products. Sound like you yet? All created in isolation. All launched with hope, and most of them quietly failed. So when I had the idea for what eventually became Mindset Skool, I refused to repeat that mistake. Instead of building the community first… I validated the idea before it existed. Here’s exactly what I did and how you can do the same thing. 𝐓𝐡𝐞 𝐒𝐢𝐦𝐩𝐥𝐞 𝐒𝐤𝐨𝐨𝐥 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐈 𝐔𝐬𝐞𝐝 Before Mindset Skool ever opened its doors, I used two things only: • A waitlist • Low-budget Facebook ads That's it, nothing was built. Just a clear idea and a simple test. The goal wasn’t to “launch” anything. The goal was to answer one question: Do real people actually want this and will they pay for it? 𝐒𝐭𝐞𝐩 𝟏: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐖𝐚𝐢𝐭𝐥𝐢𝐬𝐭 (𝐍𝐨𝐭 𝐚 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲) I built a basic landing page that said, in plain English: “I’m thinking about building a Skool community around this problem. Before I open it, I want to make sure people actually want it.” If someone resonated, they joined the waitlist. No commitment, zero pressure, just raising their hand saying "I'm interested". 𝐒𝐭𝐞𝐩 𝟐: 𝐃𝐫𝐢𝐯𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐖𝐢𝐭𝐡 𝐒𝐢𝐦𝐩𝐥𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 I ran a single ad that I shot on my phone in my house. Zero production. Budget: $6 per day. The ad didn’t pitch a product. It described the problem: Overthinking. Imposter syndrome. Fear of charging. Getting stuck before you ever start. If someone related, they joined the waitlist. That’s validation. 𝐒𝐭𝐞𝐩 𝟑: 𝐋𝐞𝐭 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 This part matters more than people realize. Once people joined the waitlist, I asked them: “What’s your number one roadblock right now?” Their answers became: • The content • The positioning • The first course • The promise of the community I didn’t guess. They told me. I listened. 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐍𝐞𝐱𝐭 When I finally opened Mindset Skool… Not everyone from the waitlist joined. That’s normal. But enough people did to prove the idea was real.

One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them. So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them. Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1️⃣ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Don’t mind being on Zoom Avoid this if you hate being “on stage.” 2️⃣ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3️⃣ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Don’t want to be on camera Avoid this if you want deep 1:1 interaction. 👇 POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? I’ll reply and help you narrow it down.

Before you watch anything in the classroom, do this first. Most people who join this community have the same problem: Too many ideas. I know because I started 26 side hustles in 14 years before I finally figured out what works. The goal here is simple: Stop spinning. Pick one direction. Test it for 30 days. Not forever. Just one idea to test next. Your Step 0 Action Comment below with this: I want to help [who] solve [problem]. Examples: • I want to help remote workers fix neck pain • I want to help busy parents plan healthy meals • I want to help real estate agents generate more leads It doesn’t have to be perfect. It just needs to be something you're considering building. When you say something out loud, you force a decision. And decisions create momentum. Most people stay stuck because they keep researching instead of choosing. After you comment 👇 Go to the Classroom → Start Here and continue with: Step 1 🧭 Pick Your Direction That’s where we’ll narrow this down and turn it into something real. Drop your idea below 👇 Let's see what you're thinking. - Brian 🔥