Today is my birthday. 46 years old. 🎂 Which also means I've now been coaching people for 30 years. Yep… I started when I was 16. (I'll let you decide whether that makes me experienced or just slightly mad 😂) But after three decades of coaching, there's one thing I've learned... The coaches who create the biggest transformations aren't necessarily the ones who know the most. They're the ones who know how to get underneath the problem somebody THINKS they have… And find what's really keeping them stuck. Because I've coached people through just about everything over the years. Relationships. Money. Confidence. Business. Procrastination. Fear. Self-sabotage. Trauma and past patterns. The problems might look completely different… But the process of creating a breakthrough is remarkably similar. And that's exactly what I'm teaching LIVE a week from today on Monday 21st September: How To Do A Breakthrough Coaching Session So You Can Charge Between $1,500-$10,000 By Transforming Your Client Regardless Of Their Problem… I'll show you how I structure a breakthrough session. How I uncover what's REALLY going on. How I identify the pattern underneath the problem. And how I coach somebody towards the breakthrough they've been unable to create by themselves. After 30 years, I've made plenty of mistakes and learned a LOT about what actually creates transformation. So, seeing as it's my birthday… I thought I'd share some of it with you. 🎁 👉 REGISTER FOR MONDAY'S LIVE BREAKTHROUGH SESSION HERE See you there. And now I'm off to contemplate how on earth I became 46. 😂 Ed

Had an interesting coaching call last week… One of my clients was working with a guy who discovered his wife was cheating. But instead of confronting her... The guy just sat on it. Didn't say a word. Even reached out to the other man first... (Who casually confirmed everything.) But STILL couldn't bring himself to have that conversation with his wife. This reminded me of something that happened to me years ago... I got a call from a friend telling me my partner was cheating. And you know what I did? I literally couldn't process it. Like... My brain just wouldn't accept the information. I was having dinner with my parents at the time. They could tell something was wrong. But when they asked if I was okay... I just said "I don't think so" and walked to the kitchen. Laid down on the floor. And stayed there ALL night 😂 Couldn't move. Couldn't talk. Couldn't think. Just... shock. I mention it because as coaches, it's easy to get frustrated when our clients "refuse" to take action. Especially with relationship stuff. We KNOW what they need to do. We can see the solution clear as day. We just want them to GET ON WITH IT. But sometimes... People literally CAN'T process painful information right away. Their brain won't let them. It's not stubbornness. It's not resistance. It's not even denial. It's their mind protecting them until they're ready to heal. That's why relationship coaching is different from business coaching, for example. With business, we can push hard for immediate action. "Here's what you need to do. Go do it." But relationships? Sometimes we need to create a safe space. Hold their hand a bit. Give them time to process. Because you can't FORCE someone to be ready. Even if you think they "should" be. Just something to keep in mind next time you're working with a client who seems "stuck." You might be dealing with shock... not stubbornness.

Back in 2023... Online business guru Alex Hormozi launched his second book $100M Leads. There was a long build up to the launch... The likes of which the industry has never seen before. We're talking crazy hype. Everyone was wondering what he'd offer during the live webinar. After all... He was the "I have nothing to sell you" guy. So he MUST have something to sell this time right? Well, during the webinar, Alex started laying out all these courses... Showing the incredible value inside each one... Adding up the price tags... ($997 for this one... $1,997 for that one...) The total value kept climbing higher and higher. People in the chat were losing their minds. Some were excited... others were angry... But then Alex did something crazy. He gave it ALL away for free. Every. Single. Course. That moment inspired me to do something similar… And it’s had more impact than I could possibly imagine. I launched the Expert Coach Community on Skool and started giving away my £5,000 Expert Coach Certification for free. Since then, our community has grown to 22,000 members... It’s one of the most active groups on the platform… And hundreds of coaches have gotten certified completely free. Which brings me to Wednesday's "How To Get Coaching Clients" live session... I’m giving away 200 copies of Alex's brand new book: $100M Money Models. You see, I watched all 9 hours of his latest record-breaking launch last week... And spent $6,000 to purchase 200 copies of his book. So I'm giving them all away on Wednesday.

Congratulations @Adrian Ordonez @nicola paul

Congratulations @Kentarou Siejak @Rian Kansiime @Ahmed Mahmoud