Just finished reviewing one of our recent cold email campaigns. 870 prospects → 24 opportunities → $120K potential pipeline. What I like about this campaign is that we didn’t rely on sending a crazy amount of emails. We focused on the basics: - Good targeting - Clean lead data - Proper inbox setup - Deliverability - Relevant copy - Follow-ups - Constant optimization The biggest mistake I see is people trying to scale before they know what’s working. If the foundation is weak, adding more volume won’t fix it. Get the setup right. Get the targeting right. Get the messaging right. Then scale. There are no conversions recorded yet, so the $120K is potential pipeline, not revenue. Still, 24 opportunities from 870 prospects gives us a strong base to work with. Now the job is simple: keep optimizing and turn those opportunities into customers.