For those who took a stab at guessing what @Travis Sago and a 6X Bodybuilding World Champion have in common, THANK YOU! If you have no idea what I'm talking about you can see the original post here. Travis doesn’t know the answer either, so let me stop leaving this hanging. 😂 When Magnum McCrae was presented his SIXTH Bodybuilding title at the OCB Pro Yorton Cup World Championships, the Emcee asked how he keeps doing it. I expected him to say workouts, discipline, or some mental hack. Which he kinda did, but not quite. He said his BIG secret to winning back-to-back World Championships is... POSING for 30 minutes a day. Which made me think of Travis attributing much of his success to writing 30 minutes a day. Obviously, the 30 minutes jumped out at me first. Focus 30 minutes a day on the same thing = extraordinary results So yes, discipline, however, the real rocket fuel behind their success isn't in the time block, it's what they do with it. They both hone in on a SPECIFIC skill that separates the great from the world-class in their industries. THEN they commit 30 minutes a day to that skill. It's like isometric exercises instead of full body workouts. Instead of working on groups of muscles, isolating one muscle, with isometrics puts it under tension and holds it to concentrate the work exactly where you want the most strength. That’s what Magnum and Travis are doing with those 30 minutes. They’re not trying to get better at EVERYTHING. They know where maximum strength can make a BIG difference, and that’s where they put the reps. For Magnum, posing gives him extraordinary control over how he presents the physique that has to stand out against a stage full of elite bodybuilders gunning for his title. For Travis, writing keeps strengthening the thinking behind his edge. Reading buyers. Finding angles. Creating offers so good that some of the best marketers in the world seek him out for his thinking.