My free and paid communities just hit #1 and #2 in Skool Discovery for three different search terms. A month ago they weren't ranking for any of them. Here's the thing, though: getting found was actually the second problem I had to solve. Because you can get all the Discovery traffic in the world, but if your community attracts wrong-fit members, you end up serving a huge free audience that was never going to buy anything from you. Findable isn't enough. You have to be findable to the right people. So before I touched my keywords or my About page, I dialed in my brand voice. And here's the thing I see people get backwards about brand voice constantly: Everyone thinks brand voice means "getting my AI to sound like me." But the reason your voice resonates with your right-fit members is that you're actually speaking in THEIR voice. Their words. The vibe they need those words delivered in. Think about it… a coach serving survivors of narcissistic abuse and a coach hyping up a sports team could be teaching similar mindset tools, but the voice that makes one audience feel safe would completely lose the other. Neither voice is "wrong." Each one is dialed to who it's for. You already do this instinctively on calls with your people. You just haven't captured it in writing yet. That's what I did for my community: I studied how my ideal members talk about what they're looking for, then mirrored that language everywhere: keywords, About page, Discovery description, all of it. That's when the rankings moved. And more importantly, the right people started joining. I'm now teaching this whole process in a free live quest inside my Kind Copy Movement community: 🧙🏻‍♂️ Brand Voice Clarity Quest: Skool Edition Aug 31–Sep 6 @ 2pm EDT daily You'll dial in your brand voice, then use it to make your membership findable to the exact members you actually want. Wanna test this right now? Let's play a game. 👇

Every week we pick 4 Event Banners to go in the next edition of our popular Weekly Bulletin that goes out across the Skool platform to a further 7500 members. You event banner must have the event title, date, time and time zone. Share your event banner here for any forthcoming events to go in the draw to give your event more visibility on our front page.

Gentle readers of Skool Events Daily, It has come to this author's attention that somewhere on this very platform, marketers are still using countdown timers set to "mild cardiac event," writing "LAST CHANCE" for the fourth consecutive last chance, and sending emails that begin with "Hey [FIRST NAME]" and somehow go downhill from there. This author is 𝘢𝘨𝘩𝘢𝘴𝘵. This author needed a fainting couch. This author has since recovered and brings you the antidote. 𝗧𝗵𝗲 𝗦𝗼𝘂𝗹𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗴𝗶𝗰 𝗦𝘂𝗺𝗺𝗶𝘁🌙✨ 📅 August 3–10 📍 Inside the Kind Copy Movement (a free Skool community) 🚪 Doors open July 31 💛 Hosted by Jen Hill Myers and Katya McEwen 💸 𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝘃𝗲: 𝗳𝗿𝗲𝗲. (Not "free but there's a high-pressure webinar pitch lurking in the shadows like a disgraced viscount" free. 𝘍𝘳𝘦𝘦-free.) For one full week, an alarmingly talented lineup of speakers shall reveal how to market with empathy instead of pressure. How to grow your audience and sell your offers without selling your soul, your dignity, or your firstborn's naming rights. Attendees shall enjoy: ✨ Live sessions all week (the calendar holds the full schedule, for those who enjoy a good snoop) ✨ A trove of prerecorded talks unlocking August 3 and available all summit long, so you may watch at 2am in your dressing gown, eating cheese directly off the block. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘫𝘶𝘥𝘨𝘦. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘩𝘢𝘴 𝘥𝘰𝘯𝘦 𝘸𝘰𝘳𝘴𝘦. ✨ The kindest marketers on all of Skool, who will welcome you so warmly you may briefly wonder what they want from you. (Nothing. That is the entire point. Unsettling, isn't it?) The doors open July 31, and this author must insist you not dawdle. Society abhors a latecomer, and the good seats are metaphorical but the FOMO is very real. 👉 Claim your seat: https://www.skool.com/kindcopy/about Yours in delicious anticipation, Lady Whistledown 🪶 (ahem... @Jen Hill Myers and @Katya McEwen) P.S. Should you attend and find yourself marketing more kindly, profitably, and with a suspicious spring in your step, you may thank this author by inviting a friend. Gossip, after all, is meant to be shared. 😊

Every week our premium members get an extra perk, they can have their community banner with a link placed on the front cover of the Skool Events Weekly Bulletin. This week its the turn of the following communities : The Spark Within AI In Wonderland The Kind Copy Movement The Sherpapost App Community If you would like access to this perk and much more, go here to find out more

Im looking for expressions of interest in becoming a sponsor of the Skool Events Weekly Bulletin. There is no $ involved. It would take about 10 mins tops of your time a week, on a Sunday, and you would be helping get all the events seen by a larger audience. If you dont know what the Skool Events Weekly Bulletin is, have a look at the attached pdf. All the events for the week go out in this bulletin to 6500 members across Skool outside of this community, which is pretty awesome in itself, and we want to have our circulation grow all the time. In return, your community banner is advertised with links in the sponsors page in the weekly bulletin that goes out every week. Plus your banner and link is posted in our classroom showcasing our sponsors. If this sounds like something you would like to be a part of to help gain more visibility for yourself and for others then lets have a chat, comment or DM me.