I was on a call this week and something happened that stayed with me longer than I expected. We were talking about the next stage of my business. Not a small tweak. Not a little side idea. The real next stage. The bigger move. The thing that requires more responsibility, more pressure, more moving parts, and probably a lot more moments where I’ll have to figure things out while I’m already in motion. I was explaining it the way I see it in my head. The direction. The opportunity. The machine I want to build. The version of the business that doesn’t just make money, but compounds. The version that can scale without depending on me doing every little thing forever. And then the person paused and asked me a very normal question. “What if it doesn’t work?” I remember sitting there for a second, because the question almost felt like it came from a different world. Not because it was a bad question. It’s probably the question most people would ask. It’s the responsible question. It’s the safe question. It’s the question people ask before they start posting, before they launch the funnel, before they send the message, before they make the offer, before they commit to something that might make them look stupid if it doesn’t land. But the strange thing was this. That thought had never crossed my mind. Not once. And I don’t mean that in a motivational speaker way, like I believe everything I touch turns to gold. That’s definitely not true. I’ve had things flop. I’ve had ideas I thought were amazing, and the market just looked at them and said nothing. I’ve had ads burn money. I’ve had funnels that looked perfect in my head and then did absolutely nothing in real life. I’ve had content that I thought would hit hard and then it got ignored like I posted it into an empty room. So it’s not that I don’t believe things can fail. I know they can. I think the difference is that I don’t see failure as the conclusion anymore. I see it as one of the rooms you have to walk through before you get to the room where things start making sense.

Ask Eugene is not working what can I do?

Hi there I joined at the beginning of May 26 - I would like to watch the video replays in order - where do I start and in which order please - date order may not be the best way.

“COMMITTED My why is: “I want to help hospitality professionals build profitable, sustainable businesses so financial stress no longer destroys their creativity, confidence, passion, and quality of life.” With this as my why I am going to create a product that can do just this.

“I show up even when I have lost faith, –when it gets hard- I will choose my hard.”