Today I worked with a founder who runs 7 businesses. The first thing we did was get control of her email. We connected it to ChatGPT and asked: “Can you tell me the issues and concerns sent directly to me over the last 7 months that seem outstanding and haven’t been resolved?” It gave her a clear list of what still needed her attention. Then she actioned every one of them. That is the part most people miss. The weight is not always the number of emails. It is the quiet fear that something important is sitting in there and you have missed it. Tonight, she gets to sleep knowing those open loops are handled.

I went from zero to 279 published posts in a month using my AI workflow Alexi. Here are the 5 biggest things I learned. 1. Volume solves production. It doesn’t solve distribution. I can create more content than I need now. But that exposed the next problem. Getting enough of the right people to actually see it. 2. Useful doesn’t automatically mean interesting. Founder Scan is useful. But “find your biggest constraint” isn’t something most founders wake up thinking about. They think: “I need more customers.” That distinction matters. 3. The hook matters more than the amount of content. Publishing 279 times gives you a lot of shots. But more weak hooks just means more content nobody notices. 4. My best content comes from what I’m actually doing. Building Alexi. The mistakes. The experiments. Client conversations. This 279-post experiment. I don’t need to constantly invent content ideas. The work is the content. 5. AI’s biggest advantage isn’t creating more content. It’s creating a faster learning loop. Idea → Publish → Data → Learn → Improve. That might be the biggest lesson from all of this. I started trying to solve my content problem. I solved it. And that exposed the next problem. Which, strangely enough, is exactly how building a business works.

I'm looking for 10 founders who know they need to post more, but don't want another job creating content. I want to see if we can get your content creation down to about 5 minutes a day. I'm looking for 10 founders to test my Founder Media Engine for 30 days. The challenge: 30 × 30 × 5 1 post a day. About 5 minutes. For 30 days. I'll help you set up Alexi around your business, audience, offer, expertise and voice. You'll also get 1 month of Social Planner free to create, draft and manage your posts, plus access to our private challenge community. Cost: $0 for the 30-day test. Free 1 months Social Planner Access One requirement: you'll need an active ChatGPT Plus account. In return, I want your feedback and commitment to the challenge. Want to test it with me? Comment ENGINE and I'll send you the details.

That question has followed me for the last eight months. Not from a boardroom. From a swimming pool in Mexico. Some afternoons I'd collect my son from school in a moto taxi. We'd head to the pool and play Marco Polo with Balam and his 8-year-old friends. A quiet life on the outside. He'd go to bed. I'd open my laptop and build until two in the morning. AI agents. Memory systems. Research. Founder conversations. Every week I thought I was getting closer. Every week I realised I still hadn't answered the question. Who does a founder talk to when they're the one everyone else talks to? Every time something didn't feel right, I assumed I hadn't built enough. So I built another AI agent. Another workflow. Another memory system. I thought the answer was better AI. It wasn't. The more conversations I had, the more I realised founders weren't asking for another tool. They were looking for somewhere they could think. Someone who could challenge their assumptions before they made the next big decision. I built. I deleted. I started again. Over and over. Then one night it clicked. None of the things I'd built were the destination. They were all pieces of something bigger. I hadn't been building another AI company. I'd been trying to solve a founder problem. Everything I'd built suddenly made sense. Sales wasn't the product. Marketing wasn't the product. The AI wasn't the product. They were simply the engine. The real product was building the thinking partner I'd been looking for myself. That's why I'm launching 1% Founder. Not another AI company. A thinking partner for founders. Because I don't think founders need more AI. I don't think they need more tools. I think they need a better place to think. So I'll leave you with the question that started this whole journey. If you're the founder everyone turns to... Who do you turn to?

A month ago, I had a product I believed was useful. Founder Scan. It finds the biggest constraint stopping a founder from growing. I used it on myself. And it worked. It showed me my problem wasn't a lack of ideas. It was getting in front of more of the right people consistently. But that exposed another problem. Founder Scan might be useful, but “find your biggest constraint” isn't something that's going to get much attention on social media. Founders don't wake up thinking: I need to find my constraint. They think: I need more customers. I need more leads. I need to grow. So I stopped thinking only about the thing I wanted to sell and started paying more attention to what founders already wanted. That became part of what I wanted to solve with Alexi. Could I take the things already happening around me, conversations with founders, things I was learning, decisions I was making, and turn them into content consistently? Then I started publishing. A lot. In roughly a month, I went from barely publishing to 279 published pieces across posts, Shorts and different platforms. Suddenly, I had something I didn't have before. Data. Some things went nowhere. Some did OK. And then one Short on my personal Facebook got 1,500 views. The same Short got zero on some of the other platforms. That got me looking more closely. Not just at how many people viewed it. How long did they actually watch? Because a view isn't necessarily attention. I wanted to know if people actually stayed. Then something even more interesting happened. People commented on that Short. I spoke to them. And some of them signed up for Alexi after a call. That mattered more to me than the 1,500 views. For the first time, I could see the path from something I'd published to a conversation and then to a client. I'm not saying I've cracked it. One month doesn't prove that. But I've seen it happen. And it changed what I'm paying attention to. I'd spent a lot of time thinking about building my business network.