Article 50 of the EU AI Act became applicable on August 2nd. If you use AI to generate or manipulate video, image, or audio that resembles a real person, place, or event and could pass as authentic, you have to disclose it. Clone your own face for a founder video, and it counts. Use your own cloned voice saying words you would have said anyway, and it counts. The disclosure has to be something a viewer can actually see or hear the moment they encounter the content. A watermark, an on-screen label, a spoken line. Invisible metadata baked in by your AI tool does not cover you, because that obligation sits with the tool provider, not with you. Three things worth getting right. The carve-out is not "make it look obviously fake." Clearly artistic, satirical, or fictional work still gets disclosed, just in a way that does not wreck the piece. Content published before August 2nd is exempt, so no need to go back through your archive. And personal posting with no economic benefit falls outside the scope entirely. Doing it for business puts you in. This is EU law, but it reaches you if your content lands in front of EU viewers. Penalties run up to 15 million euros or 3 percent of global turnover. Here's the part creators should like. Real footage, real voice, real presence carries no label. As labels become normal, the unlabeled video is the one that signals the real thing. I'm not a lawyer. Read the Commission's Article 50 guidelines before you publish. --- My Video Club community is still in beta, which means you can get in cheap. Just saying ;)

Hey everybody, thank you for making this happen!

You know the call, click the 🔔 icon, if you'd like to follow the comments in this post. I'll be posting all the January updates I find out about here in the comment section. ➡️ If you want a free 14-day trial for your new Skool community, click here instead 🤪

You know the call, click the 🔔 icon, if you'd like to follow the comments in this post. I'll be posting all the September updates I find out about here. ➡️ If you want a free 14-day trial for your new Skool community, click here instead 🤪

I'll try to do a little celebration live call in the next couple of days. Great to have all of you here! 🙌