Certain things I avoid when buying or wearing perfume and why: 1. Rack-store older fragrances: I have bought them, worn them, and had people comment that I smell like their grandfather or some old boyfriend from high school. Scent memory is very real. The smells that can invoke memories in coworkers, customers, friends, and the opposite sex are very real. Sure, I thought I smelled great, but I could hear others talking about me in the background, and it was pretty bad. Now I do my homework. To be honest, it is sometimes better to get other people’s opinions. It’s like the kid who wears high-water pants; he thinks he looks good, but everyone else is silently laughing. 2. Over-spraying “beast mode” juice in the office, stores, or anywhere people can’t walk away: I used to think more was better. If it lasted 12 hours and filled a room, I figured I was winning. Then you start catching the side comments. “Somebody’s wearing a lot of cologne today.” Or you notice people leaning back when you walk up. Same scent-memory problem as the old rack stuff, except now they remember you as the guy who walks in smelling like he dumped the whole bottle on himself. I still like strong fragrances. I just learned the difference between “this projects” and “this is announcing itself before I even get through the door.” 3. Super sweet bakery/candy/dessert bombs around people who didn’t sign up for it: I love a good gourmand. Vanilla, caramel, coconut, that whole lane. But I learned the hard way that what smells like a treat to me smells like a candle store or somebody’s grandma’s kitchen to half the room. You think you’re wearing something expensive and interesting. They’re thinking, “Why does he smell like cookies at 9 a.m.?” Same thing as the grandfather comment people already have that smell filed under something else, and it’s usually not “this guy has great taste.” 4. Wearing the exact same scent every single day until it becomes “your smell”: I did this with a couple favorites. Felt consistent, felt like a signature. Then people start saying “you always smell like that,” and it stops being a compliment. If they like it, fine. If they don’t, now they associate the dislike with you. Switching it up doesn’t just keep it interesting for you; it keeps other people from locking one smell onto you forever.