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Owned by Joe

The home of Identity Engineering & Coach Creator OS. Where physical & mental transformation come together to create a different kind of coaching.

31 contributions to Coach Creator OS
Incredibly valuable
I came across Joe, I believe in a random Instagram ad. I was just doom scrolling and I was thinking about getting started with building a Notion OS system for my clients that includes identity and fitness. This is exactly what I was looking for and so much more. I will take full advantage.
Incredibly valuable
1 like • Jul 30
Appreciate you my man 🤝 excited to get the Identity OS and book finalised and get this rolled out!
Why Great Coaches Are Moving Beyond Training & Nutrition | Future of Coaching
Morning Team Last week we released the latest episode with Jack Jaques. Jack is one of the leading coaches in the industry and has built his most successful business to date. Now leading a team of four coaches and supporting 350+ active clients, we sat down to discuss what has actually driven that growth behind the scenes. The answer might not be what most coaches expect... https://youtu.be/CvgaJootUc4?si=UeNV6_67p-XL9P3- This was a conversation around what coaching is really becoming. Training and nutrition still matter - but they’re no longer enough on their own. The best coaches have always known that the most life-changing transformations involve far more than sets, reps and meal plans. They involve identity level change. This episode explores why the Physique & Identity Coaching model is becoming the future of the industry. We covered: • The future of the coaching industry • Why great coaching goes far beyond training & nutrition • Human connection, communication and accountability • The role of AI, GLP-1s and peptides in modern coaching • What separates coaches who will thrive over the next 5 years from those who won’t If you’re serious about creating deeper transformations and future-proofing your coaching career, this is truly one worth listening to. Drop your biggest takeaway below once you’ve watched it 👇
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Check in
Love the different approach between physque and identity check ins. Never seen anyone alternate them bi weekly.
1 like • May 27
The benefit it offers clients is immense but also makes check ins less repetitive for the coach too - it's definitely a win win situation
Level 3 completion
Loved level 3, really shows values on testimonials and social proof! the questions on onboarding makes it simpler to follow and get direction answers to turn into actions. Excited for level 4
1 like • Apr 15
I think having the ability to layer in more than just the physique transformation - whilst telling a story behind the result itself is the key. People rarely buy into a result now since transformations are everywhere on socials What people truly buy into, is the story behind the result And when you can tell that story to prove you solve your ICA's biggest challenges and pain points, its a whole different level of credibility Make sure we collect Zoom / Google meet feedback - it's the best performing social proof before when it's natural and doesn't look staged
Apps
Hi Joe after watching systemised automated video is it best to have zapper where all the apps are or have them separate which is more cost effective?
1 like • Apr 15
Hey mate, so Zapier is system which links apps together for automation - there is no need for that in the stage you are at right now until you were wanting to automate workflows. With Zapier you would still need the individual apps, Zapier is just the system which links those apps together
1-10 of 31
Joe Cross
3
4 points to level up
@joe-cross-6239
Founder of Identity Engineering & Coach Creator OS.

Active 7h ago
Joined Dec 6, 2025
Dubai, UAE
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