One of the easiest ways to get better ideas for your own community is to look at communities that are already working and ask: What are they doing differently? I've been breaking down successful Skool communities across all kinds of niches—guitar, fitness, relationships, languages, skiing and quite a few others. Not to copy them. To find the ONE idea they're using that we might be able to adapt to our own communities. I've started putting some of those breakdowns here: 👉 https://skoolgrowthhub.com/community-breakdowns These aren't as in-depth as the full Community Breakdowns I do inside Skool Growth Lab, but there's still plenty to dig into. Sometimes the best idea for your community comes from a group that has absolutely nothing to do with your niche. Great Scott... you might even find something useful. ⚡

October has been quite the month in here! Seats got snapped up, a winner is paying her prize forward, and our Spotlight members have been getting the full red-carpet treatment! Speaking of which, there’s a brand-new ⭐ 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁𝘀! ⭐ category in the feed. Every past Spotlight lives there now, all in one spot. (𝘠𝘦𝘴, 𝘵𝘩𝘦 𝘚𝘱𝘰𝘵𝘭𝘪𝘨𝘩𝘵𝘴 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘨𝘰𝘵 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘴𝘱𝘰𝘵𝘭𝘪𝘨𝘩𝘵. 😂) Go take a peek and see what it looks like when a business gets the star treatment. Now for the treats. 🍬 📌 𝗧𝗵𝗲 𝗣𝗶𝗻𝗻𝗲𝗱 𝗣𝗼𝘀𝘁: $25 You write it, pick your date, and it sits at the very top of The Directory in front of 2,000+ eyeballs for 24 hours. 👀 ✨ 𝗧𝗵𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: $47 I write it for you (one revision included), pin it for 24 hours, and create 3 Pinterest assets that keep sending traffic your way long after. Want proof? It’s all waiting in the 🌟 Spotlight category! ⏰ Only 7 October dates left. Doors close Oct 28, or sooner if the calendar fills up. 💎 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘁𝗿𝗲𝗮𝘁 𝗼𝗳 𝗮𝗹𝗹: Premium ($17/month) For people who want to be seen every day, not just one: ✔️ Share your links in your posts ✔️ Feature your events on the Event Showcase every week ✔️ Join our monthly Power Mingle calls, next one is October 29th 🛍️ 𝗔𝗻𝗻𝗻𝗻𝗱𝗱𝗱𝗱... 𝘁𝗵𝗲 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗕𝗹𝗶𝘁𝘇 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴! One place for member deals, emailed to my entire list, during the biggest shopping weekend of the year. And trust me, you’ll want to be Premium or VIP for this one. Premium members get the insider price... VIP are already in! 👀 Details soon. Snag your October 👉 𝗣𝗶𝗻𝗻𝗲𝗱 𝗣𝗼𝘀𝘁 Claim your 👉 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗣𝗼𝘀𝘁 Jump on 👉 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗼𝗿 𝗩𝗜𝗣

A lot of time can be wasted trying to be clever and constantly thinking of something new to post. Instead, try building a “Reputation Library.” Start by writing down 20–30 questions the people you want to help are already asking. Search Google, YouTube, Facebook groups, forums, etc. and see what questions keep coming up in your niche. Then create a post, video or something else that answers each one. But don't think of those 20–30 questions as things you answer once and never talk about again. Keep coming back to them from different angles. Let's say you teach guitar and one of the common questions is: “How long should I practice guitar each day?” You could: • Write a post answering it directly • Make a short video with your recommendation • Talk about a practice mistake you made when you were learning • Share a simple 20-minute practice routine • Ask members how long they currently practice • Make a longer YouTube video explaining what to practice • Revisit the question a few months later with a different angle One question can give you a lot of useful content. You can also take the same idea and use it in different places. A Skool post can become a YouTube video, short, blog post, email or Facebook post. And don't worry about repeating yourself. Most people won't see everything you publish, and the people who do aren't going to remember every post you've made. In fact, repetition can help. If people repeatedly see you giving useful advice about learning guitar, eventually when they have a guitar question you want them thinking: “I know who I should ask about that.” That's your goal. You don't need hundreds of new content ideas. Find the questions your people already have, answer them really well, and keep finding useful ways to talk about them. That's how you start building a reputation instead of just creating content.

I came across a video during my morning walk today that I thought was worth sharing. It talked about why we can know what we want to say in our heads, but when it's time to actually say it out loud, everything suddenly gets jumbled… or our mind just goes blank. This happens to me all the time. Especially on introduction calls where everyone gets their turn: Me: “I'm Joe and I… um… help people…” One thing that's helped me is actually practicing the conversation, not just writing down what I want to say. That's also why I built Pitch Lab into the Growth Engine. It's kind of like Duolingo for getting better at talking about your business. You can actually speak to it and practice your pitch. It analyzes things like your message, delivery and tone, then gives you specific things to work on. You want to be able to clearly and confidently explain: Who you are → Who you help → How you help them People aren't only hearing what you say. They're also forming an impression from how confidently and clearly you say it. Have you ever finished an introduction or sales call and immediately thought, “Well I could have done that better?” Any stories to share?

Warning lights are flashing. Engagement is down. Traffic has stalled. Nobody's joining. Members are disappearing. So you fire everything you've got. More posts. More content. Another challenge. Nothing. Running your Skool is like taking the Kobayashi Maru test: Sometimes you don't try harder. You change the conditions of the test. Maybe you don't need MORE. Maybe you need to figure out what's actually holding it back. That's a big part of what we do inside Skool Growth Lab. Less firing ideas at random. More figuring out where to aim. 🖖