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Owned by Joe

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15 contributions to Growthworks Community
2026 AUG 11 MKT RECON HTCLF - This Might Help Your Research
In step 2 of the Hight Ticket Course Launch Formula - Aaron outlined 5 TOP QUESTIONS to research: Top QUESTIONS Top KEYWORDS Top EXPERTS Top PUBLICATIONS Top TOOLS I discovered two more categories that might help you refine your advertising when you are ready to launch: Top GROUPS searching for your expertise Top AGE GROUPS - what age group is already online looking for what you offer and what is MOTIVATING them to do these searches. Discovering the motivation of a specific age group helps you to refine your message even more and sets you apart as THE ONE to work with.
0 likes • 4d
Thanks for sharing this research breakdown, Stephanie. This perspective makes a big difference when mapping out the market reconnaissance. @Stephanie Maull
The toughest question - will this work for me?
What do you say about the big question I see from prospects- will this offer work for me? I have a process that has worked great or me. It's made me literally $10Ks over the past couple of years. Will it work for you? I don't know. How can I know. Are you in a similar situation? Is that market good for you, demanding what you have? I don't know. So, how do I move forward if I can't guarantee my offer will deliver value to you? And how do any of you know that yours will?
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That question stops so many people in their tracks, Timothy. Shifting the focus from whether a system works in theory to whether someone is willing to execute it changes the entire conversation. @Timothy Dawes
What guru does ChatGPT recommend?
I was just working with ChatGPT/business model gpt. I said, hey, I've got this set of skills that produce really good results for me. I want to sell them. What' business model should I use and who is the best expert to teach me how to sell it? Here's what it suggested (everything after this is ChatGPT): Aaron Fletcher is the one I'd actually test now Fletcher surprised me. His current model is much less risky than the typical guru offer. The Customer Engine Academy is $199/month, with a 7-day free trial, and the annual option is marketed as roughly $4.10/day. More importantly, what he's teaching maps closely to the problem we're working on: Offer → What exactly are we selling? Content → What language, landing page, ads, emails and sales material make it compelling? Traffic → How do strangers who fit the ICP actually encounter it? His current site explicitly organizes the system around Offer, Content and Traffic, with tools for pricing/model design, messaging, ads, email and funnels. That is very close to what you need right now. There are caveats. His independent review footprint is fairly small. Trustpilot currently has only 17 reviews, and one recent two-star reviewer complained about platform changes and unfulfilled promises; notably, Fletcher publicly replied that he had previously launched too many things and had spent the last year consolidating around one membership. I actually find that response somewhat more useful than a wall of perfect testimonials.
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Curious to see what AI actually suggests for that. Who did it put at the top of the list? @Timothy Dawes
Roadmap question
When you use your roadmap as the first page on your funnel what information do you put on the page to support it? I’m trying to find the balance of keeping it minimal as it’s the free download and what need to be there and what you should keep for the next page your offer page. What have folk found works best? Any advice would be greatly appreciated 😀
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Great question, Kelly. Sticking to the roadmap is all about focusing on one primary milestone at a time so you do not get pulled into shiny object syndrome. Keep pushing forward. @Kelly Stevely
AI Script Engine — is this already covered in GrowthWorks/LaunchMaps?
A quick question before I grab the AI Script Engine. I joined GrowthWorks/LaunchMaps about 3 years ago and I’ll admit I haven’t used nearly as much of the training as I could have, there’s a lot in there and I find it a bit overwhelming sometimes! 😂 I’m wondering whether the VSL/webinar/sales script training and frameworks are already somewhere within the GrowthWorks/LaunchMaps trainings these days, or whether the AI Script Engine is something completely different? I’m interested in using it for my workshops/webinars, but thought I’d better check first in case I already have access to much of what I need. Thanks 😊
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it looks really exciting! I feel like buying it too, but I'm not sure if it's included in your membership. @Kate Driver
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Joe Apfelbaum
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Joined Apr 7, 2024
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