Yesterday, I asked House members what's the highest-ticket offer they have successfully sold to their list. A MAJORITY of the respondents said they have successfully sold offers of $1k+ to their lists, and almost a quarter said they have successfully sold offers of $5k or more. I'm thinking there's a bit of selection bias going on here... ... but still. The point is, it's possible to sell high-ticket to your email list, often using email only. So why don't we all do it all the time? I can tell you my own situation. I have that $3k/month DFY offer I wrote about yesterday, which I sold to one person back in May. That's made me $9k so far, and is likely to make me some more. I would LOVE to have a couple more people take me up on that offer. I tried putting it out to my list again (one whole time), and I didn't get any sales. My conclusion after that mighty effort: I don't have enough LEADS. Putting aside for the moment whether that's a legit conclusion or not... ... I'm curious what your situation is? When you think of the highest-ticket offer that you have successfully sold to your list, at whatever price point, then what's the reason you're not selling MORE of it, right NOW?

That's the title of a section in one of Gary Halbert's books. It's basically a lot of preaching about how you should only sell what you're absolutely proud of (which is fine; I don't mind a little preaching, a.k.a., pre-selling). But the meat of the section is on the final page, where he lays out how to come up with offers... and because it appears some of you in this group have an offer problem, I figured I'd share this. By the way, Halbert wrote this in '87... which is surprisingly also how I come up with a bunch of my own offer ideas here and now in 2026... and I make a LOT of offers! Here's what Halbert suggests: - List a bunch of stuff you're passionate about (modern-day equivalent is finding a niche you're actually excited about... not something you picked because everyone else is doing it.) - Narrow it down to the one topic that has the most demand/interest. (This was a rather difficult and tedious endeavor back in '87, but now all you have to do is get AI to do the research for you... takes seconds.) - Now go to your nearest library and borrow all the books you can on the topic... or, if you like hoarding books, just buy as I do. (Again, you can get a list of the top 20 books on topic X using AI.) - Start reading the books. Now, this part I recommend you actually do by yourself. Take the time to read. Don't ask AI to give you plot points of books. - Alternate 2026 methods: Browse Reddit. Chat with your audience members if you have them. Spy on what other business owners in your niche are offering (and which of those offers are actually popular, etc.) Though reading remains one of my favorite ways to get ideas.... And they force you to come up with novelty offers, too. - When you start reading, you'll also start getting a bunch of ideas. - If you're Halbert, you likely have a headline swipe file. If you're a 21st century business owner, you have access to Meta Ads library, an account at Swipe Files, etc. Alternate between reading the books and checking your swipe file.

I've sold a bunch of books, courses, live trainings, some coaching, and a bit of client work solely via email, solely to my email list. To date, the highest-ticket thing I have sold in this way has been a $3k/month DFY offer back in May, which has so far brought in $9k and which seems to be poised to keep going for at least a month or two more. I'm curious about you. What's the highest-ticket offer you have sold successfully to your email list?

Last step of our exciting, polarizing, soon-to-be-wildly-profitable 9-Word Email Challenge! If you have followed along with Step 1, Step 2, and Step 3 so far... ... then this final step will be easy. Super easy. Simply: ====> 4. Send out your 9-word email ... and comment below to say that you've sent it out. That's it! You can send out your email: - To a single person, if that's what you've decided to do... - To a segment of your audience (eg. people who have already expressed interest in an outcome)... - As a broadcast to your entire list. IMPORTANT: Don't fall into the trap of adding in more fluff. "Hey there..." "... I'm curious..." "... so I was walking down the street, thinking what I'm gonna write you, and I've decided to send you a short handraiser email, here goes..." None of that. Just send out the question you devised in step 3, and watch what happens. Subject lines: You can quickly summarize what your question is about in your subject line: "Georgetown house?" (for the canonical, "Are you still looking for a house in Georgetown?" email) ... or you can simply use "question" as a subject line. That always works for me. "But what happens when they reply???" Aha. Then you come back here, comment below with the reply you got, and we work through the next step together. Simply post what reply you got, and I and others in this group can give you some good ideas for how to move the conversation forward. (If you like, you can prepare your first response to their initial reply, and post that along with your confirmation that you've sent out your email. That way, you can have a bit of a buffer and be prepared as soon as somebody replies to you. And they will reply.) Sounds good? Then get to it. I'll be watching you!

We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.