We're dropping some new updates this week. One that I want to focus on is our new brand protection feature and why this matters. Thanks to AI, it's easier than ever for someone to find anyone's funnel, swipe it, and enter the market as your competitor, with all of your assets that you've already spent time and money proving out. But it's not just about competition. In addition, affiliates, traffic partners and fraudsters can do the same. Imagine someone cloning your funnel, using your brand, and violating TCPA rules. The bottom line is that as AI enables these behaviors, we need protection. That changes this week. Every funnel contains hidden finger print tracking and beacons to every funnel making it possible to figure out if someone has cloned what you already have, see where your funnels are running, etc. You'll be able to lock down your funnels to specific domains, protect your brand, and more. side note: This is how we've already flagged a few people cloning the platform for use in competitive products. And yes I do go after copycats aggressively with this data. Here are some various cases for why a feature like this matters: - 'funnel hackers' stealing your IP - Affiliates cloning the brand's funnel. An affiliate copies your funnel onto their own domain so it looks like the official page, then sends traffic through it. You can't see or control what the consumer actually saw, including the offer, the claims, and the consent wording. - Brand bidding. An affiliate runs ads on your brand name that point to a cloned page, then gets paid a commission on traffic you would have gotten for free. The signal is a copy of your funnel on a domain that isn't yours, getting paid search traffic. - Altered consent or claims. The clone keeps your look but changes the TCPA consent text, drops disclosures, or adds claims you never approved ("guaranteed approval," "government program"). The brand or buyer carries the legal risk, not the affiliate.