Jason is in YouTube Sales School, my small group. On one of our calls we pulled up About pages from Skool communities that are working. I told everyone to go look at their own and do what the successful ones are doing. Jason did. He found one sentence he was missing. He added it. Nothing else. 3 new members in 3 days. I asked him where they came from. "All from Skool." That's Skool search doing its thing. People type what they're looking for, and Skool shows them the groups that say it. Here's the sentence, at the top of his About page for Firewatch Business Lab: "I help first-time buyers acquire businesses under $500K without costly mistakes. A CPA-led guidance through financial due diligence, valuation, and deal protection." Who he helps. What they get. Why they should trust him. His CPA credential is now the first thing a stranger reads. And every one of those members is someone who can raise their hand for a call with him. One call. One sentence. Three days. Go read the top of your About page right now. Does a stranger know who you help in one line? Drop your opening sentence in the comments and I'll tell you what's missing.

The number of things you need to do to achieve success in your online business can be counted on one hand. And you will fight with everything you've got to convince yourself it needs to be more than that.

People over explain. Someone asks "what do you do?" or "tell me about your Skool community," and we're off to the races. The background. The process. The calls. The DMs. This came up on the Mastermind call, the community call, and my one-to-ones this week. It's just a thing. You have to do stuff to get people a result. We know that. But people care way more about the result than the stuff you do to get them there. You've seen the sign on the side of the road. WE BUY HOUSES. Phone number. Clear offer. You either keep driving or you take a picture and call. You see these every single day: - Cash for Gold. - We Buy Junk Cars. - Keys Made. - Ice. (I love this one.) - Free Estimates. - Injured? Call now. - Cracked Screens Fixed Today. - Firewood $5. - Lawn Mowing. Call Jake. Four words or less. They all name the outcome. None of them explain how. Nobody explains how they buy the junk car. They just buy junk cars. There's a guy on Skool who helps kids with the SAT. His offer is "Get a 1550+ SAT score." Five words. I've looked at that page a bunch of times and I've never once read how he does it. If I wanted a 1550, I wouldn't care. It sounds ridiculous. But it truly needs to be that simple. When I sold elevators, I said "I sell elevators." When I was doing real estate with seller financing and all that, I said "I'm a landlord." Three words. A couple weeks ago I played golf with some strangers. What do you do? "I teach people how to make money on the internet." One guy asked if I was a consultant. Sort of, more like a coach. Then everybody hit their tee shots and nobody brought it up again. That's fine. If they wanted to make money on the internet, they would have asked. And if somebody does ask how, answer the question they asked. Only that one. As few words as possible. Then ask them a question back. Homework. Two questions. Put your answers in the comments and we'll all help each other. 1. What would you put on your road sign? Four words if you can.

Here is your chance to share your Skool community. Who knows, maybe you'll get some members. Here's what you must do. Vote "Yes" or "No" in the poll below. Share your about page link and tell us what your community is about in 1-2 sentences. If you don't vote in the poll, you can't share your link. If you have multiple groups, pick the one you want us to see, not all of them. Let's see if we can get to 100 comments!

If you came here from the new YouTube video, this is the thing I told you about. Ten steps to take the audience you already have and turn it into a room that pays you. The about page template I filled in on screen is in there too, at the end of Step 1. Fill in the brackets, get your page live. https://docs.google.com/document/d/1CrQiPcnvRyupu6z9Sm7vWi-k2QWJ84LseXSx4eHSvjU/edit?usp=sharing It's free. Nothing to buy, nothing to opt into. You're already in. Fair warning on what's not in it. Nothing about building an audience, going viral, running ads, or learning a funnel. It's written for people who already have the audience and never turned it on. If that's not you yet, it'll still make sense. It just won't be urgent. And if you've been in PYOB a while and still haven't opened a room, this is your week. You've read enough. Then do one thing for me. Comment below with where you are right now: 1. Haven't opened a room yet 2. Room is open, nobody's paying 3. Room is open and people are paying Just the number is fine. Brian P.S. Room = Skool Community