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Learn Design with Kellie

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Learn graphic design with tutorials, Illustrator practice files, logo design, UX/UI, branding, design challenges, and expert feedback.

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13 contributions to Learn Design with Kellie
A designer messaged me feeling "not creative enough" — here's what I told him 👀
A little while back, a designer messaged me feeling stuck. Not a beginner. He knew his tools, he was working in the field, freelancing, doing the job. But he told me something that stuck with me: he knew how to use the software, he just didn't know how to come up with good ideas. Spending tons of time on ideas, layouts, direction... and still getting stuck in the creative process. If that sounds like you at all, here's the thing: it's not a talent problem. Creativity is a skill you can train, and it starts with going back to the basics of good design. So I made a video walking through the exact 3 exercises I gave him: 1. Analyze good design. Find 3 designs you genuinely love and actually break down why they work — typography, hierarchy, color. 2. Recreate a design, piece by piece. Rebuild one from scratch to reverse-engineer the decisions behind it. 3. Take one brief, create three directions. Typography-driven, image-driven, and a wild card — reps over perfection. Do them individually or run through all three back to back. Full breakdown with real examples in the video below. Curious — which one are you going to try first? Drop a comment, would love to see what you come up with 👇
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💰 How do you actually find design clients?
This came up in the community this week, so here are 3 places I’d start: 1. Your network — Tell friends, family + coworkers what kind of work you're looking for. Referrals have been huge for me. 2. Local businesses — Look for businesses you genuinely think you could help and be specific about what you can offer. 3. Design + marketing agencies — Agencies regularly need freelance help and can be a great source of repeat work. But first: What kind of work do you WANT to be hired for? Make sure your portfolio shows plenty of it. 👇 Where have you found clients or which of these have been successful for you?
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💰 How do you actually find design clients?
💰 Let’s talk about the BUSINESS of design!
Learning how to design is one thing. Figuring out how to actually make money from your design skills is another. Finding clients, pricing your work, getting paid, raising your rates, building a portfolio... What’s your #1 question about making money as a designer? Drop it below 👇 I’m planning to talk more about the business side of design in here, and I want to know what YOU want help with!
💰 Let’s talk about the BUSINESS of design!
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@Muhammad Abubakar Siddiq Hi Muhammad! Thanks for the questions. I'll try to answer them all here: 1. Start with your portfolio. Make sure it leads with the work you WANT more of. What do you enjoy most, and what type of work could be most profitable? Narrowing that down will help you figure out which clients to target. I’m planning a portfolio review post soon, so feel free to share yours there and I can take a closer look. 2. Finding clients: I’ve had the most success with local small businesses, referrals, and people already in my network. Tell friends and family exactly what type of work/clients you’re looking for—you’d be surprised how many opportunities come through referrals. Design and marketing agencies are another great option because they regularly need freelance help. 3. Pricing: First, are you freelancing full-time or as a side hustle? That changes things quite a bit. I freelance on the side so I don't have to sustain a lifestyle with my freelance income. I have an hourly rate that I’ve steadily increased with my experience. I also track my time, so I know how long different types of projects actually take and can estimate accordingly. I actually have a "cookbook" that already has the project scope and exact time estimates per task, so anytime a new project rolls in, I have a guide for pricing. I’ve also reached a point where I don’t take every project. I consider whether I want to do the work and whether the project will make enough to be worth my time—for me, that might mean a minimum project value around $500-$1000. Hope that helps! Please add follow-up questions if you have them.
🌪️ Feeling scattered? Give me 5 minutes.
I had every intention of working on a logo project this morning… and then life happened. 😅 Between kids, work, freelance projects, and everything else, sometimes creative progress feels slow and scattered. Maybe you can relate. So today, forget finding an hour. Give me 5 minutes. Grab a piece of paper and do the Dot + Line exercise using the word SCATTERED. Using only black dots + lines, how would you communicate that feeling? One idea. Five minutes. Don’t overthink it. Just make something. 👇 Post yours in the comments. I’ll do it too!
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 🌪️ Feeling scattered? Give me 5 minutes.
✏️ BTS: What my logo sketching process actually looks like
I’m working on a new branding project right now and thought I’d share a peek behind the scenes! When I start sketching logos, I’m not trying to make every idea good. I’m trying to explore lots of directions quickly and get ideas out of my head before I start judging them. Here’s a look at some of my early sketches 👇 Curious: when you’re designing, do you sketch first or jump straight into a design program? Also send me any design feedback on my early sketches!!
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✏️ BTS: What my logo sketching process actually looks like
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Kellie Ward
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3 points to level up
@kellie-ward-4563
Graphic design education

Active 15h ago
Joined Jul 8, 2026