For a while, I was doing what most founders told me on LinkedIn: Write tons of content. Post as much as possible. And stay consistent to get inbound. I was using content as the primary engine for my entire brand and business. Yes, it helps. Views, profile visits, tons of new followers, and lots of inbound DMs come in from organic posting. But the business- new clients, you know, the cool stuff… Wasn’t doing the best on that end. LinkedIn was very 50/50 for me. And that’s not sustainable. I had to do a bit of a 360 to find out what actually works to build a solid personal brand for myself, but also a successful business that I can rely on. This was my answer: You need ALL parts of the system to work, NOT simply just organic content. Here’s what that looks like: 1. Organic LinkedIn content for attention ↳ Visibility + trust is the point 2. Outbound DMs to get convos going ↳ I no longer had to wait for inbound ONLY 3. I used all engagement to my advantage ↳ Comments, profile views, and new connections. 4. Stick with 1 system and follow it ↳ This created my daily consistency So I then had LinkedIn Organic Content, Newsletter Email Content, LinkedIn Live Streaming, LinkedIn Outbound (Connections, Comments, DMs), the whole thing. When you only have one part of the system, you run dry. When you have each part of the system working TOGETHER, you’ll start to notice that every avenue is profitable to some degree. I now build this same system for founders LIKE YOU who want to use LinkedIn to actually grow a business, make money, and work from anywhere (just from that cool little laptop). Spend 30 minutes with me and I’ll break it down for you - https://lnkd.in/e46XiAQY