I had a call yesterday with a community member who's been building some amazing things… In secret. Templates. Little content tools. Spreadsheets. Guides. Things she made because she’s good at it and she enjoys making them. Fun for her, good for clients. Could be genuinely useful for a lot of other people. But almost none of it is published. And she’s not alone. I’ve got this going on in my own business. You do too. We all just need to get out of our own way and start putting the things we create out there in front of other people so we can get feedback on it and start making both more useful and more profitable. So here’s what I recommend: Start with the free version. Pick three of the things you've already made. Put all three in your bio — Threads, or wherever you post. Then talk about them like they matter. Watch which one gets downloaded the most. Then that’s your answer. And you can do two things with it: - Test the winner against new ideas to see if anything beats it. - Or start scaling the winner up in a paid version or a better reason to join your list. You can do the same with Meta ads. But now you’re looking for paid opt-ins between $1.50 and $3.00. Once you’ve got that, it’s time to start seeing how you can deliver something valuable while recouping your ad costs with something paid. And that’s how you start to build a profitable email list. Day by day. Inch by inch. Just start selling and promoting your sawdust. The things you’re already creating on a daily basis. So what about you? What have you made recently that’s just sitting there? A template, checklist, spreadsheet, guide, claude artifact, or full blown app that you’ve never shown anybody. Drop it in the comments, and we’ll give you feedback on it. 👇