I’m Krista — curious, creative, a little obsessive when I get excited about an idea, and usually juggling several projects at once. I’m still working full-time in corporate as an SEO professional while building my own business and creative projects on the side. I live in Illinois with my family, including my five-year-old son and our dog, so life is usually a mix of work, mom life, books, business ideas, and trying to figure out what I want to build next. I’m naturally someone who loves learning how things work and then figuring out how to make them better. I love writing, creating, experimenting with new ideas, and turning something that starts as a random thought in my head into something real. At this stage of my life, I’m especially focused on creating more freedom, spending time with the people I love, and building a life where my work supports the way I want to live — instead of the other way around.