The timing of this and our conversation today 👏🏼

@Brenda Rigney ooooh I didn’t remember that you did so much! Love that!!!

@Brenda Rigney

@Reinet Doig This is where the how really matters - especially with EU subscribers 👀 If you’re collecting emails through Skool and want to use them for your list, you need clear, explicit consent. That’s where double opt-in comes in just like @Brenda Rigney mentioned. In places like the EU (GDPR), it’s not enough that someone entered their email - they need to actively confirm they want to hear from you (usually via a confirmation email). So if you’re thinking about adding a question on join like: “Do you want to be added to my email list?” That’s a great start, but I’d still treat that as step one, not the final step. The cleanest way to do it: - Ask the question when they join (make it optional + clear what they’ll get) - Then send let them confirm via double opt-in Yes, it’s an extra step…but it protects you and gives you a way more engaged list. Also - tiny reframe here: If someone doesn’t confirm, that’s actually helpful data. It means they weren't fully in and we don't want them on our list then anyway. I’d much rather have 100 people who chose to be there than 500 who vaguely remember joining something 😅 p.s and yes, double opt is the most grey topic of all email marketing topics. I know huge businesses in the EU that don't do it - but - I'd rather play it safe when a fine could take us smaller guys out. I hope that's helpful!

@Brenda Rigney Of course haha

I got mine back after loosing it after seeing Ed Sheeran 😂😂

@Claire Amelia it most definitely was! Love Ed.

You know I’m a fan of this 😂😂 @Brenda Rigney