I’d love your perspective on this because I’m torn between going all in on one brand or building two in parallel. I currently have an Instagram account in the Islamic niche with around 10K followers. I’ve already published an Amazon KDP book for this audience, which sold well for a while, but sales have now slowed down significantly. My reach also dropped because I wasn’t consistently posting strong content for quite some time. I’ve recently started posting again, though, and I can already see my reach and follower growth picking back up. So I’m wondering: Would you go ALL IN on this one niche — focus on growing the account with really strong content, build additional TikTok/BookTok accounts around it, and publish several more books to build a strong KDP backlist? Or would you simultaneously build a second brand in the broader women’s self-help niche (overthinking, letting go, emotional wellbeing, etc.), with its own Instagram + TikTok/BookTok strategy and KDP books, so that I’m building two potential income streams at the same time? Basically: Is it smarter to concentrate all my energy on making one brand really big, or diversify early and grow two brands in parallel? (Context: I’m a mom and realistically only have around 2–3 focused hours per weekday for my entire business, including content creation.)