i can't believe it's Wed again. oh, well. it is. so, the Skool News are out. and here is the good, the bad and the ugly about it. let's get started. === the good: - Skool is working on Live Calls v2 - great improvements are under way: better quality, stability, performance, chat, etc. it's great news. let's see when it's out - i would love to use Skool live calls more - hopefully, it increases events attendance + group activity. - more payment methods are coming - also good. some ppl like to pay PayPal or smth else, not the credit card. so, hopefully, increases conversion/decreases resistance to paid. - Global search and Global Calendar are in process. both are great features. let's hope they come soon. Growth Boost UPDATE - for those who use it - v2 should be out this week. with this version: - ads are dynamic - so, if you change cover image, pricing, whatever, changes are reflected in the ads within 1 hour (very ambitious goal) - you should get a dedicated campaign with 10 images if you have 100 clicks and 1 paid sign-up over the last 30 days. this looks realistic. - partnership ads have a dedicated tab in your settings - GROWTH - you can see if you are eligible or not. still no transparency about YOUR efficiency score vs what score you must have, cause they say it will make you focus on the wrong thing 🤔 no comment === the bad: - they keep saying that they spend $5k per day on some campaigns. promises, promises, promises... no clarity for how many ppl? who are those ppl? what are their efficiency score? what's our efficiency scores? so, again, it's a BLACK BOX situation. === the ugly (truth): - Skool of the week... i usually don't watch - cause it's often "survivorship bias" or "lottery winners". both have no significance or learnings to my business or yours. but i did this time. and surprise-surprise , the first Skool of the week is Dr. Izzy Sealey, "who is making $4,419 MRR and it's only a few weeks old group - very new" - how cool is that 🤩 ?!

everyone celebrates wins. wins are good. we want them. but the road to success is paved with failures, many, many, of them. so, we are here normalizing failures. no. we are not just normalizing, we are celebrating them. what is failure? FAILURE is an action - something you did - and the result was not what you expected/wanted to be. Capiche? we are NOT: - celebrating procrastination - celebrating waiting for someone or smth to save us with that... what's your FAILURE from last week that you should celebrate - and we can celebrate together? as always, i will start

the weekly newsletter is BACK 🎉 your weekly dose of what's coming this week, what you might have missed last week. === 📣 COMING UP THIS WEEK - 9-11 Oct 👻 Ghost Hunt - find the members who joined and never said a word. send 10 real DMs by Sunday. report how many you brought back from the dead. best DM script wins btw, you can find more October events on the Calendar. you wanted earlier heads up - there you go. - i am starting to update Hackathon lessons, cause some things have changed on Skool + i learnt a lot. and there is nothing on Growth Boost. i am also updating the Vault with communities to promote your group and our VIP members communities. - i am beta-testing the Night Agent - an agent trained to direct you to the right lesson/event in Skool First 100. hope to make it available to all Premium and VIP members by the end of the week. even more reasons to upgrade. === ⏪ WHAT YOU MIGHT HAVE MISSED LAST WEEK - Skool removed Keywords - so, if you are replying on Skool traffic, make sure your About page is SEO optimized for your keywords. - we wrapped up Community Clinic 2.0 with great feedback as always. recordings are available to Premium & VIP members. huge thanks to all participants and guest speakers! - i was shortlisted as a finalist in the contest, organised by @Ben Sherry . amazing challenge. we should organize smth like this here, right? === 🔍 MEMBERS POSTS HIGHLIGHTS

Skool Events Daily has moved online, and there are a few events coming up that could be particularly useful for you guys ⬇️ - Ignite Your Brand for anyone working on how they show up and communicate what they do - Video Comfort Starts Here if getting visible on camera is still something you’d rather avoid, and - The Entrepreneur Curse for another angle on the realities of building your own thing. There are also events around goals, business and connecting with other entrepreneurs — so plenty to have a rummage through depending on what you're working on right now. The old Skool Events Daily weekly flip-book has now become a live website, which means you can check what’s coming up whenever you want, with new events being added as they come in. Have a look and see if there’s something useful for where you are right now: 👉 https://eventsdaily.online/events p.s. join Skool Events Daily to showcase your own events

if you're copying someone else's formula, there is no way you stand out. templates are great. "what works" is great. but when your community looks like everyone else's, you compete on price. and competing on price is a race to the bottom. not the race you want to be in. John Hegarty wrote it on a Levi's ad in 1982: "when the world zigs, zag." a black sheep walking against a flock of white ones. that's the whole strategy. especially when you're starting out — focus on what other people don't do. automations save you time. i use them. but they suck the soul out of interactions. they'll save you hours and keep you dry. your goal in the beginning isn't efficiency. it's to get people to love you. to turn them into ambassadors. the famous 100-1000 true fans. the key word is FANS, not the number. you don't get fans by being optimized. you get fans by doing the crazy stuff nobody else will bother with. here's what that looks like for me: - everyone celebrates wins. i celebrate failures. - people run calls in their own time zone. i run mine to catch my APAC friends and my US/Canada friends. even if one person shows up in the Community Income Mastermind. - i send personal welcome messages, not automated ones. and when i do send an automated message, i tell you it's automated. - i offer 1:1 welcome calls in a free community. makes zero sense on a spreadsheet. makes total sense to the person on the call. - i publish my real numbers - conversion rates, retention, the maths - including the unflattering ones. - i answer questions with a recorded video when a text reply would take two minutes. because you hearing my voice is worth more than my two minutes. none of this my competitors do. that's the point. when you do what others won't or don't, you stop competing on price. you become UNIGNORABLE. you stand the f*ck out. what do you already do differently?