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16 contributions to Hawk Academy Community
Hump Day Hack
Hump day hack 🐪 Go to Google Search Console and find a page with heaps of impressions but barely any clicks. It’s already ranking. People just aren’t biting. Rewrite the title tag so it actually gives them a reason to click. Which page are you fixing? Drop it below.
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Local SEO Service pages
A question about service biz website structure, suppose I have 3 service and 5 locations, should i have dedicated pages in which i have location plus service pages, or should i Have just 3 service pages plus a general service page, with 5 location pages as subcategories under the contact page. The alternative would have another 3x5=15 pages for each service and location combo. Which one makes more sense SEO traffic generation wise ?
0 likes • 13d
Good question @Semko Aiyubi! My thoughts are to go with the combo pages, but don’t build all 15 just because the maths says so. Putting locations under your contact page buries them. People search “[service] [city]”, so you want pages that match that. I’d set it up like this: 3 service pages, 5 location pages, then only build the service + location combos that actually have search volume. Check each one in a keyword tool first. You might only need 8 or 9. The catch is each combo page has to be genuinely different. If it’s the same copy with the suburb swapped, Google sees it as a doorway page and it won’t rank. Add local stuff like jobs you’ve done there, reviews from local customers, who services the area. And if you’ve got a physical address in each spot, set up a Google Business Profile for each one and link it to the matching location page. That’s where a lot of local leads come from.
should you ditch wordpress for claude code?
everyone's asking this right now. the honest answer is "it depends", which is useless, so we built something better. 5 yes/no questions about your business (not your taste in tools) and you get a verdict on which platform you should actually be on. takes about 30 seconds. no email, nothing stored. check it out for yourself here: https://hawkacademy.co/seo-tools/claude-code-vs-wordpress/
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How Sloppy Is Your Content? 👀
We've got a new free tool for you to try! Paste in a page and the AI Slop Content Checker will quote every bit of filler back to you, line by line. It also tells you what your page has that other pages don't. Takes under a minute and you don't need to sign up. 👉 https://hawkacademy.co/seo-tools/ai-slop-content-checker/ What's the worst filler phrase you've caught in your own writing? I'll go first in the comments
0 likes • 23d
"cuts through the noise" lol what noise. there's no noise. just write the sentence
SEO client trialing a 'AEO/GEO' Agency
Hello SEO fam. Keen to hear your thoughts here.. We’ve been doing SEO for a solar client for the last 4–5 months. - Site-wide technical SEO + internal linking - 3–4 x new/updated service/location pages per month - Content/topic strategy + refreshing existing content - Citations + local authority building - Genuine outreach/link building with partners/suppliers - All GBP/local SEO including reviews They’ve now been pitched by another agency specifically around “AI SEO / AEO”, were really impressed by the pitch, and want to trial them for 3 months. However the 'AEO' Agency said to do AEO, they also have to take the SEO over. My understanding is that most AI visibility still comes back to strong SEO fundamentals, with potentially more emphasis on PR and how content is structured. I said 80-90% of the activities is likely overlap but is there anything genuinely different you’d expect a specialist AI SEO agency to be doing that we may be missing? I know it's changing fast, we generally stay pure, follow a select few SEO leaders and ignore the noise but keen to make sure there still isn’t another layer we are missing. Also a bit of a learning curve for not communicating how our SEO work already contributes to AI visibility enough! Any insight welcome, thank you
2 likes • 23d
happy tuesday @Mac Hepburn :) honestly the first thing i'd ask is what they're actually doing differently for AEO vs your current SEO, because there's a lot of overlap. some of the "AI visibility" stuff going around is a bit of a shiny object right now since it's so new. that's why education is so important, showing results and explaining the why still matters just as much - hope this helps!
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Lily Watt
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35 points to level up
@lily-watt-5598
Hi there, I am Lily, the Marketing Coordinator at StudioHawk Australia. Please feel free to reach out for a chat.

Active 1d ago
Joined Apr 16, 2026
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