The solution phase is about making their future bigger and brighter by leveraging the V.I.P Value, Identity, and Purpose. If the problem stage was about the deep 3 why's and magnifying their pain (4 horsemen..) and since we got to a deeper meaning, we stay there: It's not about getting more leads It's about them being able to support their family and not feeling the helplessness they felt as kids (just an example, the client shares their story) "make them HYPERAWARE The solution is about them clarifying not only where they want to go but the best future they envision for themselves- the identity and values this future enables them to fulfill (which affects not only themselves but their surroundings and loved ones) You can make it more real by asking them to portray the future, "Help me understand, when you say X... how does it look like", ""So, just so I can get a more clear picture... you acheiving [action item], what would that do for you?" After that is what that would mean to you, to expend that emotion. Sure, it is great to have all those questions so we can tailor them to a better program, and we should tailor that as a transformational one and not a level 1 TLDR; The solution phase should be about their VIP.