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Book Marketing Bootcamp

291 members • $20/year

13 contributions to Book Marketing Bootcamp
Happy Friday!
What are you excited about? Share something good--a new cover, some words, an idea you have, a win! Let's celebrate each other!
Happy Friday!
6 likes • 27d
My Digital-first Kickstarter funded and fulfillment took exactly 1 hour. To celebrate I built a self-hosted micro-episodic drip serial engine. 2026 is my year to get off other people's platforms. Lol.
Are we sleeping on direct-delivery multimedia? A case study in bypassing Amazon’s delivery fees.
Hey everyone, I'm currently running a 21-day experiment to revive a dormant pen name (inactive between 2018-2024 and released in too many genres, I'm fixing that!) using a Digital Special Edition framework, and I wanted to share some early tech stack data. Like many of you, I have image-heavy, asset-rich files (mine has custom-embedded soundscapes, running at 20MB). - The Amazon Problem: Under Amazon's 70% royalty, a 20MB file triggers a $3.00 delivery fee penalty per download. If I sold it there for $4.99, I'd net $0.49. Plus, Kindle's legacy rendering strips out custom formatting and flattens images. - The Direct Solution: I bypassed Amazon entirely. I built a premium, fixed-layout ePUB, launched on Kickstarter, and locked in delivery via BookFunnel to protect the margins and handle the tech support. We hit 40% funding in the first 48 hours, but as expected with a cold list, the mid-campaign flatline is real (zero sales today). I am treating this entire campaign as a live audit for direct-to-consumer multimedia formatting. My question for the group: For those of you who have successfully revived dormant backlists or run direct-delivery campaigns for premium digital assets, what did your mid-campaign traffic push look like when you couldn't rely on Amazon's algorithm? If you want to poke at the layout or audit the campaign page to see how the file size/pricing model is structured, here is the live link: https://www.kickstarter.com/projects/lcgiroux/a-regency-romance-like-youve-never-experienced?ref=18stkl&token=b3a86c8e I'd love any and all feedback!
0 likes • Jul 17
💋 Thank you Raven!
0 likes • Jul 18
@Stacy Claflin Yes, stretch goals and add-ons both physical and digital-- I wanted to make it so people overseas (I'm in the US) could get a similar experience without the shipping charges. If anyone wants a PDF of my page let me know. This is my first campaign so I'm more than happy to help people not make the same mistakes I have. Honestly, I think my biggest was an email list that was trained on freebies and so they kind of ignore anything else. It was less obvious when I was only on retailers but trying to sell on my own site it has become glaring.
Was given "radical" newsletter advice 😆
An author who I consider rather successful told me this morning that when she (her assistant, actually) sends out her newsletter, a few days later they'll send the exact newsletter out again to everyone who didn't open it the first time. They just change the subject line. She said that 30-65% of the people who didn't open the newsletter the first time will open it the second time. I thought that was wild! Has anyone here done this? Did/do you see similar results? I was thinking about trying it.
1 like • Jul 2
I've done this accidentally and always have good opens on the second round. I've gone to 2x a week emails (Kickstarter coming up Mid month) with no drop off as far as unsubs.
Seeking cover change opinions
Hi everyone! I was going to post this in the Mastermind FB group, but I really appreciate the smaller group here and the sense of community. I hope it's okay if I seek input! For anyone who has changed their covers (this would be my first time), did you do an ad test to choose a new one? And was there any trouble if the cover at retailers was still the old version while you ran the test? I hope that makes sense... There's been a swing in cover design format in my main subgenre, and I want to go with the flow, but I don't know if I should just dive right in with a new cover that I choose, or do a test between a couple of new options, or... well, you get the picture. 😅 This is my first rodeo, so any input and opinions are so very welcome and appreciated!! 🙌
1 like • Jun 23
Don't have advice but I'm following this discussion for when I update my covers! Good Luck!
Treat this book business like a business
If you've ever heard this phrase and wondered what it means, here are my thoughts: 1. Set up a business entity or at least get a separate bank account for your book earns. 2. Track your income and expenses. Re-invest profits into your business. (people like the book Profit First for a strategy, but I only apply the advice that works for me) 3. Write for you, edit for the reader, package the book for the market. 4. Stasia teaches the 5 levers of marketing - 1. Book cover 2. Book blurb 3. Ad copy (the hooks) 4. Ad creative (the video or image) 5. Audience. Pull these levers (change out covers, copy, blurbs) until you find profit. Those are my high level thoughts, BUT I'm asking Golden Angel to come share her Money Matters for Authors talk about Money Mistakes authors make during the Bootcamp. She's also going to do a Launch Budget presentation, so if you have any specific questions, post them here!
Treat this book business like a business
1 like • Jun 21
My business structure has been set up for years, though I did just get an LLC that I'm pulling my writing and digital media company under. But I'm also starting a new series and the Write for yourself, Edit for the reader, Package for the market I may get tattooed on my wrist!
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Lisette Carrithers
3
38 points to level up
@lisette-carrithers-1493
Author, Founder of Eris Digital Media: Creator of Digital Special Editions with immersive artifacts to take your readers deeper into the story.

Active 9h ago
Joined May 14, 2026
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