Quick question for the group: do you track how many inbound calls/texts you miss per week? Most contractors don't. And when they finally run the number, they wish they hadn't. Here's what happened with a home service client I work with: → Missing ~22 calls/week after hours and weekends → Average job value: £350–£500 → At 40% close rate = £3,080–£4,400 walking out the door. Every single week. That's £16,000+/month in missed revenue from unanswered calls alone. We set up a simple system: - Missed call fires an AI text-back within 60 seconds - AI asks a few qualifying questions (job type, urgency, location) - Books directly into the calendar - Sends confirmation + reminder automatically Week 1 result: £3,800 recovered. Month 1: £14,200 recovered. For construction/contracting specifically, the after-hours and weekend problem is MASSIVE. Emergency roofing calls, burst pipes, structural issues — they come in at 9pm on a Friday. The contractor who answers gets the job. The one who doesn't loses it permanently. Simple question: does anyone here track their missed call data? What numbers are you seeing?