We've talked about this in the last few Friday calls. Thought I would share with the group. https://youtu.be/tp7TQJ2q5QE?si=00QkN7Im6In4Qh4z I've been working to serve young men growing up without fatherly guidance for years now. I have had some successes along the way, but at the cost of my professional salary, which I stepped away from when I felt directed to do what I'm doing now. There have been a couple of times in this 8-year journey where I have decided to stop. In both cases something happened to point me back to continue making videos giving instruction, encouragement, and love to those who don't have the benefit of a loving, involved dad. I still don't know how this will work out, but I know this is what He wants me to do right now, whether or not I attain the success I hope for with these efforts. Hopefully this might give some of you encouragement too.

Curious if anyone is on the Tuesday call?

$1200 to $53k a month in just a few years - and a $50k down payment. A few years ago, I was charging $1,200/month for coaching. And honestly? I thought that was a lot of money. I didn’t even fully believe people would pay it… until a client told me I should be charging that. One year ago, I made a decision: I was no longer going to think of my work as “coaching individuals.” (Some of you remember Ben telling me in Austin in May 2024, to stop doing it) I was going to start helping organizations build better leaders, better cultures, and better systems for growth. That shift changed everything. Because I started asking a different question: What is the monetary value of one or more truly great leaders inside an organization? Not theoretically. Actually. What is it worth when leaders stop avoiding difficult conversations? What is it worth when every employee has a real plan? What is it worth when bad news travels vertically instead of horizontally? What is it worth when people stop trying to be right and start trying to get it right? That became the foundation of my work. I created something I call The Friction Triangle. It teaches leaders the difference between being kind and being nice. Nice is comfortable. Kind is clear. Nice helps both people escape the difficult conversation in the name of comfort. Kind tells the truth and builds trust. That became conflict navigation. Then I started diagnosing cultures through a simple question: “How does bad news travel in your organization?” Does it travel horizontally, through gossip, side conversations, and quiet frustration? Or does it travel vertically, to the people who can actually solve the problem? Organizations that want bad news to travel vertically are organizations that are serious about psychological safety. Then I saw another pattern. A lot of leaders have egos that require them to be right. But great cultures are built by leaders who care more about getting it right. That became ownership and accountability.

As I've mentioned on the calls, I've been working on a new book. I'm posting the cover to force myself to start telling the universe what I'm doing. I'm creating illustrations, a landing page and an interactive income analyzer to go along with the book. This is my first attempt at writing a book and creating a sales funnel. I will continue to update my progress.

Quick win: signed a $54K deal last week to bring AI-driven data intelligence to a client. The short version of the approach: companies are sitting on data they only use to report what happened. An AI intelligence layer turns that same data into teed-up decisions, what needs attention and why, before the week starts. Excited to build it. Happy to share more if there's interest. Happy 4th to all!!