[I originally wrote this as a reply to a post, but since many people expressed interest in the topic, I’m making it a standalone post to help others with similar questions.] A common question is, "How do I price my Voice AI services?" There are a few different strategies you can use for this. The most common one is Cost-Plus Pricing: Cost-Plus Pricing: Here’s the basic math: - Cost per minute * 60 = cost per hour - Example: VAPI @ $0.16/minute * 60 = $9.60/hour cost If we’re selling a 10-hour/month plan, our cost is: - COST: $9.60/hour * 10 hours = $96.00 per 10 hours per month Then we add our markup. A typical human call center can charge $1.00/minute or more, so the cost of 10 hours of a human call center service would be: - HUMAN COST: $1/min * 600 minutes (10 hours) = $600 per month for a human call center. So, we could apply a 400% markup and still be cheaper. A 400% markup means the selling price is 4 times the cost. For every $0.16 in cost, the selling price would be $0.96, resulting in an $0.80 profit. ($0.96 price - $0.16 cost = $0.80 profit). - OUR PRICE: $96/mo cost * 400% markup = $384 per month Customer Price. Now let’s add some pricing psychology. Let’s round it up to $400, then use the "ends with a 7" trick to make it $397/mo, so it "looks" less than $400. So, we have a monthly price of $397, which costs us $96, resulting in a profit of $301 per month per client. PACKAGING YOUR PRICING: Now that you have your cost and price, let’s package it up. You could structure this in a few different ways for a customer contract: 1) Monthly Fee with Maximum-Minutes Cap Offer something like: "Our Starter service costs $397/month and includes up to 600 minutes (10 hours) of inbound calls per month. Any minutes above 600 are billed in 60-minute (1-hour) blocks at $60/hr." Benefit: If the customer uses more than 10 hours, you’re covered and make more money. But if they use under 10 hours, everything they don’t use is pure profit for you.