Play the Long Game In my biggest years I was doing $100k launches every three months, but none of those were the result of any one campaign. They were built off years of podcasting, blogging, making videos, running workshops, and showing up week in, week out. It's like health and fitness. It's not what you do for 21 days, it's the average of your efforts, what you can sustain week in, week out, over the long term. What to do next Choose a sustainable weekly content goal you can commit to for the next 90 days. Something like one Substack article, one email, and three Instagram reels a week. Whatever it is, make it specific and trackable. How to think about it This isn't about having a perfect plan. It's about finding something that works for you and that you can stick to. What you create today won't pay off tomorrow. Think of it like planting seeds: you plant in one season and harvest in the next. Your job right now is to get good at planting, over and over. What's next Don't give up, and don't put too much pressure on yourself. Find an approach that works and take it one step at a time.

This meditation invites you to see yourself as a collection of systems, habits and patterns, and to recognise that you get to choose which ones you build. How to use it Set aside a few quiet minutes, close your eyes, and follow along with the audio or video rather than reading this as a script. Let the breath lead. If you get overwhelmed at any point during your day, come back to the mantra it ends on: I only need to take the next step. What's next Notice what patterns or habits you want to start repeating, since repetition is what turns a single step into a system. Share in the comments what came up for you.

Here's the recording of COACHING CALL B for consistency week. Curious to hear your thoughts.

Unpacking Your Resistance to Systems I hate systems. Growing up I was Mr. Fuck the System. Thrown out of school, a few run-ins with the law, an ADHD, AuDHD approach to life where I really didn't want to be told what to do. When I started trying to build a business, that identity created problems. Being overly married to the rebel identity, to the point where you can't even follow your own rules, makes it hard to build anything sustainable or impactful. What a system actually is Eventually I nerded out on systems and realised a diary is a system. A bus timetable is a system. The river and the trees are systems. Your liver, your brain, your nervous system are systems. A system is just a collection of parts connected together to serve a specific purpose. To grow an audience and have an impact, we need both habits, which are repeatable behaviours, and systems. None of that happens if our inner teenage rebel is still kicking and screaming at every step. How to work through it Journal on these four prompts to dig out any unconscious blocks: 1. Which systems have hurt you or let you down in life? School, medical, judicial, whatever comes up. 2. What actually happened? Write the detail. How did it feel, how was it harmful. 3. What did you decide about systems, structures, hierarchies or rule-based environments because of it? 4. How has that decision stopped you from getting your work out into the world? What's next When you're finished journaling, comment below with your biggest insight.

The whole point of this course is to approach creativity like an artist, not like a robot. Your inner artist needs inspiration. That's why we spend time getting in touch with our formative influences. We also need inspiration in the specific area we're practicing in. What this looks like I follow dozens of content creators I really enjoy, most in different niches with completely different aesthetics to mine. I look at their lighting, their colours, their editing, the way they talk, the energy they transmit. I don't copy them exactly, but I do borrow ideas that inspire me. How to apply it Find a bunch of creators you like. You probably already follow some of them. When you're stuck for ideas or formats, go through your save folder and try a simple format you've seen from a favourite creator. Pick one element to copy and change everything else around it. As the saying goes: good artists borrow, great artists steal. What's next Share links to your favourite content creators in the comments and tell us what you like about them.