Cost per lead tells you what a lead costs. It doesn't tell you which ones are worth buying. One question on an application form told Antonio exactly that. He was back Thursday and pulled up his HYROS account to show how he reads it. What we covered: - The one form answer that predicted who paid - Turning every form question into a tag - Earnings per lead instead of cost per lead - Why an 80% creative win rate is a warning Watch the recording and recap in the classroom here.

@Antonio Carneiro took one high-ticket funnel from $200k to over $1M a month. He's going live shortly at 11am Eastern today to break down the read behind it. Join us here: https://www.skool.com/live/X4CCYbccgYp?ajw=1 See you there!

Antonio Carneiro has managed $350M+ in ad spend and taken one high-ticket funnel from $200k to over $1M a month. On a high-ticket funnel, a cheap lead just fills your calendar with people who can't afford the offer. This Thursday he goes live to break down the read: - How he scales ads for high-ticket - The question that sorts buyers from tire kickers - The number he scores leads on - Why day 30 tells the real story - When to kill or scale a high-ticket ad Join us live Thursday at 11am Eastern (add it to your calendar here)

Across billions in tracked ad spend and thousands of top-level accounts, HYROS CEO @Alex Becker sees exactly what's working on Meta. This Thursday he goes live to break down the optimal setup: - Campaign structure - Creatives - Conversion optimization Join us live Thursday at 11am Eastern (add it to your calendar here) P.S. We also just dropped his 40-minute training in the classroom here on what's working on Meta and how he's running our ads right now, so there's plenty to dig into before we go live.

Alex Becker sees what's working across billions in ad spend and 4,000+ ad accounts. He took your questions live and drew the answers out on the whiteboard of truth and justice. He covered: - Why he buys ads off a two-year payback, not this month's - How to feed conversions when your funnel barely has any - Why there's no real audience targeting anymore - Why swapping in new ads every week kills your results Watch the recording and breakdown in the classroom here.