When I first started my own business, I was a shit artist, with only 6 months of an apprenticeship under my belt. I needed to get good, fast and at the time, money wasn't the goal...yet. I thought it would be hard to charge anyone when I sucked and when I was slow. So I offered my services for free, telling people I was learning. Showed them I was good at art. Not like, "my mom says I'm good" But actually good. I just didn't have skin practice that I needed. I offered to friends and family, free tattoos, small ones with in my range. And nothing...No bites, No true interest. People would say yes, then ghost. I wasn't sure what the deal was. I thought "Who doesn't love free tattoos?" It didn't take me long to learn the value of a service and how money holds people accountable. Maybe it was the podcasts I was listening to at the time, business people, YouTube, audiobooks, etc. Not entirely sure why, but I started telling people there would be a deposit to secure booking. I started low, $25. Then, like magic, people started to book and actually show up to appointments. Then I started charging more after I got a little better, $50 for deposits. $75/hour move to $100/hour. As I got better, I was able to charge more. Within a year, I was able to charge $125/hour then quickly moved to $165 based on my skill and what other artists around my city were charging. Deposits are KEY. They hold people accountable when they have money invested. Even a small amount. It also shows that YOU value your service enough to put a dollar value on it, signaling to people that it VALUABLE. I am currently running a $100 tiny tattoo promo and even though a $50 deposit is half the amount, people pay it and people show up EVERYTIME. I am now able to charge up to $250 for a deposit on larger tattoos and in some cases even more. I hope this sheds some light for you on valuing yourself and your service.