@Tim Fairley Yeah, that's true, but just having data is good usually for when problems come up. it's usually more of a thing where you don't have the problem now, but when you do you need built up data to solve it well. So you might not have a pricing problem right now, but say in a year you do, you'll be able to get a lot more out of it if you already have that data built up. but it's definetly a balance