Here is the cold email report my agency sent to one of our clients for July (Last month)! Cold Email Report - July 2026: Emails sent: 63k New opportunities generated: 337 Qualified calls booked: 34 Revenue generated: $21,492 --------- Biggest lesson? We recently switched to a rev share model. We are way more invested in their success. The revenue numbers reflect that. This is revenue purely from the sales calls booked via our cold email system. Not including their other channel (Instagram Shoutouts) When the focus is on the right metric, everybody is happy. I wish you all a thriving last 10 days of August! 🚀

If you were a business owner, what would you suggest? Right now, we're including our landing page URL directly in the first cold email. Do you think business owners see that as a negative? Maybe it looks like a phishing link or something they don't trust? Our current results: - Open rate: 57% - Click rate: 0% So I'm wondering if the problem is the link in the first email. Would it be better to keep the first email simple and use a CTA like: "If you're interested, I can send over more details." Then send the landing page in a follow-up after they reply? And one more question: If they don't reply at all, should the first follow-up email include our landing page and ask them to check it out? Or is it still better to avoid sending a link until they engage? I'd really appreciate hearing what has worked for you. Thanks! — Sabbir

Hi everyone, I’m about to swap a few cold outbound domains after seeing deliverability issues, and before starting again with new domains, I’d like to make sure I’m following the right best practices. For those with experience managing multiple outbound domains, what would you recommend to reduce the risk of getting listed on SURBL or similar blocklists? I’m especially interested in best practices around: - Domain naming strategy - Technical setup and DNS - Warm-up and ramp-up speed - Sending volume per mailbox/domain - Email copy and link usage - Tracking links and redirects - Landing pages linked in emails - Anything else that can trigger domain-level reputation issues My goal is to rebuild the setup properly instead of just swapping domains and repeating the same mistakes. Any concrete recommendations or lessons learned would be really appreciated.

Hey ScaledMail community! 👋 I run a B2B SaaS that helps companies appear in ChatGPT and other AI answers. With CPMs rising on paid channels, we turned to cold email starting in November. Cold email has quickly become one of our most important acquisition channels. I knew nothing about cold outreach when I started. I learned a lot along the way (including plenty of mistakes), so here’s everything I wish I had known from day one. Part 1: Technical Setup Domain Strategy - Buy dedicated domains just for email campaigns — never ever use your main company domain. - Set up DNS records immediately: SPF, DKIM, and DMARC. - Use Google Workspace or Microsoft 365 for better deliverability (roughly $4–6 per account per month). Email Account Setup - Create 1–4 email accounts per domain. - Start slow: 10 emails per account per day, then increase volume by ~10% each day. - Max once warmed up: ~25 emails per account per day. - Example: 4 domains × 3 accounts × 25 emails = 300 emails/day to begin with. IMPORTANT: Always warm up accounts for at least 14 days before ramping up. Extra tips that help a lot: - Add real profile photos and complete the accounts. - Older domains tend to perform better when you can get them. - Set up a custom tracking domain for accurate open/click data. Choosing Your Sending Platform The ScaledMail platform is pretty good thanks to its campaign sequencing, deliverability focus, analytics, and the real-world insights shared by other operators who are actively scaling. It’s genuinely one of the strongest environments for cold email right now. I’ve also run high-volume campaigns successfully with Instantly.ai, which complements tools like ScaledMail nicely depending on your workflow and volume. A lot of top performers use a combination of platforms and simply play to each tool’s strengths. Test what fits your process best (I know people using 3 different outreach platforms each for a specific purpose).

Not a post, just looking to connect. Running cold email campaigns for clients on Instantly and curious how other agency owners are handling the reply side of things — specifically what happens after a reply comes in. If you're managing 3+ client campaigns on Instantly, drop a comment. Would love to compare notes.